从金星主持话语策略看脱口秀节目主持人形象构建与价值传播

发布时间：2018-06-12 10:43

本文选题：金星脱口秀 + 主持人话语策略　；参考：《华东师范大学》2016年硕士论文

【摘要】：脱口秀节目一度作为“舶来品”,在中国历经了外来引入、模仿学习、改版发展、创新本土化的改革进程,而脱口秀电视节目的生命之源就是主持人的话语。主持人话语不仅包括主持人说话的文本内容、逻辑性设计、内在修辞组织联系,同时隐含了主持人的说话方式及话语组织的策略。从而,体现了主持人的特色与风格,延展了主持人的个人魅力,塑造了脱口秀节目的品牌形象,推进了电视节目脱口秀这一节目形式在媒介产品本土化进程中前进的步伐,形成了真正的具备价值的传播。本文以2015年初,登上东方卫视荧屏的脱口秀《金星秀》为研究对象,分别从主持人话语研究及脱口秀节目发展脉络研究两大类别进行了文献梳理,研究主持人在各节目板块中的主持策略,发现主持话语策略是脱口秀节目主持人形象构建与价值传播实践的重中之重,核心之本。本文首先从金星的话语分析入手,纵观脱口秀节目本身的语言设计、优势特色以及所呈现的样式形态,力求挖掘脱口秀节目话语形成的溯源；其次,在访谈、演说、问答等环节的策略上,对金星主持话语实例进行详细案例分析,再次,通过话语呈现和话语策略实施的特征归类,述其作用讲其效果,得出主持人的形象塑造及价值传播离不开节目本土化过程中对于话语策略的最根溯源与深入探究；最后,通过话语策略的选择、实施及整体节目的设计意图来看《金星秀》对脱口秀节目本土化的意义所体现出的主持人形象构建与价值传播,同时反思脱口秀节目本土化的改革与创新,找出主持人新形象构建与价值传播的真谛。文章在结语篇章也提出了自已的反思与建议,即,当今脱口秀的话语策略实施为脱口秀节目的本土化改革创新及主持人形象构建与价值传播方面提供了不可小觑的推进力。
[Abstract]:Once as an "import", the talk show has experienced the reform process of introducing, imitating learning, changing the development and innovating the localization in China, and the life source of the talk show is the host's words. The host's discourse includes not only the content of the host's speech, the logical design, the internal rhetorical organization connection, but also the way of the host's speech and the strategy of the host's speech organization. As a result, it embodies the characteristics and style of the host, extends the personal charm of the host, shapes the brand image of the talk show, and promotes the progress of the TV show in the process of localization of media products. A truly valuable form of communication has been formed. Based on the talk show "Venus Show" on the TV screen of Oriental Satellite TV in the beginning of 2015, this paper combs the literature from the two major categories of the host's discourse research and the development context of the talk show respectively. This paper studies the host strategy in each program section and finds that the host discourse strategy is the most important and the core of the talk show host image construction and the practice of value dissemination. This paper begins with the discourse analysis of Venus, and makes a general survey of the language design, advantages and patterns of the talk show itself, in order to explore the source of the speech formation of the talk show; secondly, in the interview, the speech, On the strategy of question-and-answer, this paper makes a detailed case study on the example of Venus' hosting discourse. Thirdly, through the classification of the characteristics of discourse presentation and implementation of discourse strategy, it describes its effect. It is concluded that the image shaping and value dissemination of the host can not be separated from the root of the discourse strategy in the process of localization of the program. Finally, through the choice of the discourse strategy, The implementation and the design intention of the overall program look at the image construction and value transmission of the host embodied in the significance of "Venus Show" to the localization of the talk show, and at the same time reflect on the reform and innovation of the localization of the talk show. Find out the true meaning of the host's new image construction and value dissemination. In the conclusion, the article also puts forward its own reflection and suggestion, that is, the implementation of the discourse strategy of the talk show provides an important force to promote the localization of the talk show, the construction of the host's image and the dissemination of value.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G222.2

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