新浪微博投票使用研究

发布时间：2018-06-29 18:32

本文选题：投票 + 新浪微博　；参考：《上海外国语大学》2017年硕士论文

【摘要】：网络投票是互联网时代催生的一种交往方式和选择模式,在政治上曾被寄予厚望,望其成为民主发育与成长的重要载体;在经济和文化生活中,则被运用为产品和服务的制造者、提供者与使用者进行沟通的手段。随着新技术的发展与应用,人们发布和参与网络投票的平台也在不断增多。新浪微博是中国影响力较大的社交应用,所提供的投票功能较为丰富、全面。在种种以新浪微博作为平台的研究中,研究微博投票的堪称鲜见。事实上,新浪微博每天诞生着大量投票,它们既是投票发布者搜集意见、投票人表达意见的记录,在一些情况下,还可被视为一些议题框架构造的一部分。本研究以投票功能为核心,分别从功能的开发者和用户角度分析了该功能是如何被使用的。研究以现存于网络的新浪博客、微博及网页说明文档为文本,主要采取内容研究法,辅以系统分析、比较研究、个案研究法,阐述了新浪微博投票功能的发展变化和用户对其使用现状。研究发现,由于新浪微博的商业化程度加强、泛娱乐化程度加剧,投票功能被赋予的意见表达的意义,被运营者削弱。目前,投票功能被使用的频率并不高,且绝大多数发布者还是通过PC端而非移动端发布投票。相对发布微博投票次数较多的发布者以网站官微、个人用户及政务官微为主。虽然目前绝大多数获得较多次参与的微博投票都以明星等娱乐性内容为主题,但在涉及民生的重要事件上,微博用户显示了极高的参与热情。如果一条微博投票获得较高的评论或转发或点赞,则投票的参与次数也会提高。针对微博投票的使用中出现的一些问题,笔者从监管者、开发运营者、产品本身及使用者四个方面分析了原因,给出了完善立法、加强平台自律、改进产品算法、添加新的投票规则等建议。
[Abstract]:Internet voting is a kind of communication mode and choice mode born in the Internet age. It has been highly expected politically to become an important carrier of democratic development and growth; in economic and cultural life, It is used as a means of communication between the manufacturer, provider and user of products and services. With the development and application of new technologies, the number of platforms that people publish and participate in online voting is increasing. Sina Weibo, China's most influential social app, offers a rich and comprehensive voting function. In a variety of Sina Weibo as a platform of research, the study of Weibo vote can be called rare. In fact, Sina Weibo has a lot of votes every day, both as a record of how voters gather opinions, what voters say, and, in some cases, as part of the framing of issues. This study focuses on the voting function and analyzes how the function is used from the point of view of developers and users. The research takes the existing Sina blog, Weibo and web page description document as the text, mainly adopts the content research method, complements with the system analysis, the comparative research, the case study method, This paper expounds the development and changes of Sina Weibo voting function and the current situation of its use by users. The study found that as Sina's Weibo became more commercialized, pan-entertainment intensified, and the voting function was given meaning to express opinions, it was weakened by operators. Currently, voting is not frequently used, and most publishers publish voting on PC rather than on mobile. Relative to the release of Weibo more times of voting publishers to website officials micro, personal users and administrative officers micro-dominated. Although the vast majority of Weibo votes that have been voted for many times have focused on entertaining content such as stars, Weibo users have shown a high level of enthusiasm for participation on important issues related to people's livelihood. If a Weibo vote gets higher reviews, retweets or likes, the number of votes will increase. In view of some problems in the use of Weibo voting, the author analyzes the reasons from four aspects: the supervisor, the developer, the product itself and the user, and gives the following suggestions: perfect legislation, strengthen the self-discipline of platform, and improve the product algorithm. Add new voting rules and other suggestions.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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