基于媒介场景理论的网络视频直播研究

发布时间：2018-06-30 19:42

本文选题：媒介场景 + 网络视频直播　；参考：《江西财经大学》2017年硕士论文

【摘要】：随着现代传播手段日益多样化,直播逐渐作为一种新型的传播与交流方式备受关注。网络视频直播的发展从传统电视直播到PC端直播再到手机移动直播,实际上是由大众传播到分众传播再到沉浸传播的过渡与演化。电子媒介的人性化发展使人与人之间的场景距离缩短、场景信息共享、场景交往行为逐渐实现“无地域”。本文运用媒介环境学派的代表人物约书亚·梅罗维茨的媒介场景理论,解读当下火热的网络视频直播现象。在网络虚拟现实技术、受众“中区行为”与社会交往、商业消费等因素的作用下,网络视频直播的发展趋向混合化。这种混合化互动场景使受众沉浸其中,充当不同的角色,表现出各种各样的社会交往行为,无私密化地展现了更多“深后台”和“前前台”的环境和心理,表达了自我不同的层次需求,形成个性化的直播场景。但在网络视频直播场景建构与交流的过程中,场景模拟技术延迟削弱了受众的沉浸感,主体中区行为越轨触碰了国家的法律红线,场景个人隐私泄露导致了人身安全受到威胁,单一场景感官审美表达陷入了肤浅和低俗化。作为影像时代的最高表现形式,网络视频直播能够真实再现空间场景,让受众产生真切的临场感和沉浸感,实现自由互动表达。然而,网络视频直播仍处于初级的发展阶段,其真正普及到日常生活之中和被大众所理解与接受,甚至促进一种商业消费模式的形成则需要进一步优化不同的发展要素。因此,塑造网络视频直播场景,可从开发全景沉浸式的媒介场景模拟技术、重构主体行为规则、控制媒介场景环境、选择具有文化内涵的场景、平衡混合媒介场景的角色等方面进行全方位努力,进一步促进各个要素的协同发展,保证相关政策得到有效实施。这样才能够充分发挥直播优势,实现网络环境健康有序发展、网络信息自由流动和网络行为规范化。
[Abstract]:With the increasing diversification of modern means of communication, direct broadcast as a new mode of communication and communication has attracted much attention. The development of network video broadcasting from traditional TV live broadcast to PC live broadcast to mobile broadcasting is actually the transition and evolution from mass communication to focus transmission to immersion transmission. With the development of electronic media, the distance between people is shortened, the scene information is shared, and the scene communication is realized gradually. Based on the media scene theory of Joshua Melowitz, a representative of the school of media environment, this paper interprets the hot phenomenon of online video broadcasting. Under the influence of the network virtual reality technology, the audience's "behavior in the middle area" and the social communication, the commercial consumption, etc., the development of the live video on the network tends to be mixed. This kind of mixed interactive scene immerses the audience, acts as different roles, displays various social communication behaviors, and shows more environment and psychology of "deep backstage" and "front stage" without privacy. Expressed the self different level demand, forms the individualized live broadcast scene. However, in the process of constructing and communicating the live video scene, the delay of scene simulation technology weakens the audience's immersive feeling, the behavior of the main body in the middle of the area touches the national legal red line, and the personal security is threatened because of the personal privacy leakage of the scene. Single scene sensory aesthetic expression fell into superficial and vulgar. As the highest manifestation of the image age, the network video live broadcast can truly reproduce the space scene, make the audience have a real sense of presence and immersion, and realize the freedom of interactive expression. However, network video broadcasting is still in its primary stage of development, which is really popularized in daily life and understood and accepted by the public. Even to promote the formation of a commercial consumption pattern, it is necessary to further optimize the different development elements. Therefore, we can develop the panoramic immersive media scene simulation technology, reconstruct the main body behavior rules, control the media scene environment, and choose the scene with cultural connotation. Balancing the roles of the mixed media scene and so on to further promote the coordinated development of various elements to ensure the effective implementation of relevant policies. Only in this way can we give full play to the advantages of direct broadcast, realize the healthy and orderly development of network environment, free flow of network information and standardization of network behavior.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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