美日动画电影跨文化传播比较研究

发布时间：2018-07-02 10:03

本文选题：动画电影 + 跨文化传播　；参考：《江西财经大学》2017年硕士论文

【摘要】：动画电影作为一种文化产品,成为一种潮流,得到了各界的关注,也受到来自世界各地的观众追捧。动画电影的逐步发展使得其俨然成为了兼具经济和文化双重功能的新型产业。在世界动画电影发展的历程中,美国与日本两国走在了世界前列,动画电影产业体系发展已经相当成熟,在各自发展的过程中却又各具特色。而中国动画电影从某种意义上讲,与跨文化学习密切联系。与其他文化相比,中国动画的传播更早地跨越国界,又不断地在跨文化参照体系中寻求定位。本文将从跨文化传播的视角出发,以美国日本的动画电影为研究对象,以迪士尼和宫崎骏为例,主要运用比较分析方法对动画电影的内容、文化、渠道、受众进行比较,运用传播学理论分析总结两国动画电影的异同及其蕴含的深层内涵。通过比较,迪士尼和宫崎骏的动画电影的成功离不开东西文化元素的融合、丰富的动画形象、二元的叙事架构、普世价值的传播这些要素。仔细比较,又各不相同:迪士尼的经典改编,宫崎骏的原创;迪士尼传统形象大转换,宫崎骏普通内敛的主人公;迪士尼的歌舞,宫崎骏中的插叙倒叙;迪士尼的个人利益,宫崎骏的整个人类。从动画电影中也反映出不同国家的文化内涵,美国文化注重平等、随遇而安、强调个人主义、注重短期利益,而日本上下级观念重、精细守时、注重集体主义与长期利益。在传播渠道上迪士尼资本运营渠道多样,实行集团化运作,而宫崎骏则以工作室运行为主,发行渠道单一,但是依旧走出一条特色的模式。从受众层面来看,迪士尼动画电影走的是老少咸宜的合家欢电影,而宫崎骏在国内却大多以语言学习者和粉丝的年轻群体为主。基于比较本文通过总结中国动画电影发展的现状,从美日两国动画电影发展中吸取经验,摒弃不足。研究中从题材形象、运作模式、受众定位、文化契合等方面提出相应的策略,其目的也展望中国动画电影能够打破美、日传播范式,真正创造中国影响力的动画电影。
[Abstract]:As a cultural product, animation film has become a trend, has been concerned by all walks of life, but also by the audience from all over the world. With the gradual development of animation film, it has become a new industry with dual functions of economy and culture. In the course of the development of animation film in the world, the United States and Japan have been in the forefront of the world, the animation industry system has been quite mature, in the process of their own development, but each has its own characteristics. In a sense, Chinese animated films are closely related to cross-cultural learning. Compared with other cultures, Chinese animation spread earlier across national boundaries and constantly sought its position in cross-cultural reference system. In this paper, from the perspective of cross-cultural communication, taking the animated movies of the United States and Japan as the research object, taking Disney and MiyazakiHayao as examples, the content, culture, channels and audience of animated films are compared by means of comparative analysis. This paper analyzes and summarizes the similarities and differences of animation films between the two countries and their deep connotations by means of communication theory. By comparison, the success of Disney and MiyazakiHayao animation film can not be separated from the integration of the East and West cultural elements, the rich animation image, the dual narrative structure, and the dissemination of universal value. Carefully compared, and different: Disney's classic adaptation, MiyazakiHayao's original; Disney's traditional image transformation, MiyazakiHayao's generally reserved protagonist; Disney's song and dance, MiyazakiHayao flashback; Disney's personal interests, The entire human being of MiyazakiHayao. It also reflects the cultural connotations of different countries in animated films. American culture pays attention to equality, ease of mind, individualism and short-term interests, while Japan attaches great importance to the idea of superior and subordinate, meticulous punctuality, collectivism and long-term interests. In the communication channel, Disney capital operation channel is diverse, implement group operation, while MiyazakiHayao is mainly to the studio operation, the distribution channel is single, but still out of a unique mode. From the audience level, Disney animation film is the old and young Xianyi family happy film, but MiyazakiHayao in China is mostly language learners and fans of young groups. Based on the comparison, this paper summarizes the current situation of the development of Chinese animation films, and draws lessons from the development of American and Japanese animation films, and abandons the deficiencies. In the study, the author puts forward the corresponding strategies from the aspects of theme image, operation mode, audience orientation, cultural fit and so on. The purpose of the study is also to look forward to the Chinese animated film which can break the American and Japanese communication paradigm and create Chinese influence.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;J954

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