社交网络时代话语表达的特点与逻辑

发布时间：2018-07-02 14:23

本文选题：社交网络 + 社会表达　；参考：《新闻与写作》2017年07期

【摘要】：当下的媒体格局正发生深刻变革,整个社会表达进入了"人人都有麦克风、个个都是通讯社"的自媒体主导的新时代,传统的舆论格局发生了根本性转变,虚拟现实空间与线下空间的界限在不断模糊,社会话语表达在经过系列网络治理后呈现出更加多元与极化的现象。当前社会传播呈现出接力传播、关系传播和情感传播的特点。只有把握住社交网络主导的话语时代的传播特点与趋势,同时在舆论引导中将内容叙述的逻辑重心转向以人为中心,提高从简单地对一种意见的引导转向多个社会意见之间达成社会共识的能力,才能实现有效的社会表达,从而实现有效的舆论引导。
[Abstract]:The current media pattern is undergoing profound changes. The whole society has entered a new era in which "everyone has a microphone and each is a news agency." the traditional pattern of public opinion has undergone a fundamental change. The boundary between the virtual reality space and the offline space is constantly blurred, and the social discourse expression presents a more pluralistic and polarized phenomenon after a series of network governance. At present, social communication presents the characteristics of relay communication, relationship communication and emotional communication. Only by grasping the characteristics and trends of communication in the discourse era dominated by social networks, at the same time, the logical focus of content narration should be shifted to human-centered in the guidance of public opinion. Only by improving the ability from simply guiding one opinion to reaching a social consensus among many social opinions can we realize effective social expression and realize effective public opinion guidance.
【作者单位】：北京师范大学新闻传播学院;教育部人文社会科学研究重点基地中国人民大学新闻与社会发展研究中心;
【分类号】：G206

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