微信舆论生态治理研究的价值、现状与路径

发布时间：2018-07-03 10:22

本文选题：微信 + 舆论　；参考：《河南大学学报(社会科学版)》2017年02期

【摘要】：舆论生态治理观是一种用生态学理论中整体、平衡、互动、和谐、全面等观念来综合看待、解决舆论生态中出现问题的观念。在当前舆论热点、突发事件不断,微信舆论已经出现大量谣言、欺诈、侵权等非法不良信息的情况下,加强微信舆论传播与生态治理研究,有利于提高社会治理水平。现有微信舆论治理研究大都从管理、监管、管控等单向视角来研究。研究视角过于强调政府等管理者的作用,忽视了普通公众的自我参与;治理方法过于强调法律、国家机器等硬性管理,忽视了道德、习俗、文化认同等软性控制。加强微信舆论与治理研究,必须创新思维,综合运用多种硬性、软性社会治理手段,加强微信舆论的多维生态治理。
[Abstract]:The concept of ecological governance of public opinion is a kind of concept that uses the whole, balance, interaction, harmony, comprehensive and so on in the ecology of public opinion to deal with the problems in the ecology of public opinion. In the current hot public opinion, emergencies, WeChat public opinion has appeared a large number of rumors, fraud, infringement and other illegal bad information, strengthen the WeChat public opinion dissemination and ecological governance research, conducive to improve the level of social governance. The existing WeChat public opinion governance research mostly from the management, supervision, control and other one-way perspective to study. The research perspective emphasizes the role of the government and other managers, neglects the self-participation of the ordinary public; the governance method emphasizes the rigid management of law, state machinery and so on, neglects the soft control of morality, custom, cultural identity and so on. In order to strengthen the research of WeChat public opinion and governance, we must innovate our thinking, comprehensively use a variety of hard and soft social governance means, and strengthen the multidimensional ecological governance of WeChat public opinion.
【作者单位】：浙江理工大学史量才新闻与传播学院;
【基金】：国家社科基金项目“微信舆论的传播特征、机制及舆论生态多维治理研究”(15BXW055)阶段性成果
【分类号】：G206.2

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