社交媒体环境下谣言的传播与治理

发布时间：2018-07-04 12:30

本文选题：网络谣言 + 社交媒体　；参考：《重庆工商大学》2017年硕士论文

【摘要】：谣言自古有之,现在尤甚。伴随着互联网时代的加深,各种信息传播渠道越来越多,特别是网络社交媒体的兴起,使得社会民众越来越容易接触到外界的信息、分享他人的看法和表达自己的观点。网络谣言借助互联网平台,利用网络高效便捷匿名的特征,能够迅速传遍整个互联网空间的各个角落,目前已然成为了一种社会“常见病”。在面对网络上形形色色的谣言时,我们每一个人都会受到影响,而且在网络谣言面前大都具有两面性——一方面是网络谣言肆虐的受害者,另一方面又是网络谣言猖獗的推动者。在互联网上,借助于受众群体庞大的社交媒体平台,出于不同目的的谣言制造者都会觉得散播谣言变得更为容易。一旦具有破坏性的网络谣言在网上出现,就会通过互联网坏境下的各种社交媒体传遍整个网络世界,进而影响到现实社会中的人群。网络谣言大都基于社会上发生的重大事件或者是人们普遍关注的某些关乎自身利益的事情。当某段时间在社会发生重大事件或突发事件时,事情的真相还未来得及公布就有些人出于某种目的,利用社交媒体平台中信息的传播迅速快、传播范围广泛、管理相对滞后的特点,制造网络谣言并通过社交媒体平台广泛散布,有些重大事件后产生的网络谣言能够引起整个网络社会的不安,更有甚者,部分性质恶劣的网络谣言有网民传至非网民,直接影响到现实社会中民众正常的生产和生活,引起现实社会的动荡和不安。微博通过关注机制来获得和分享实时信息,微信将自己定义为“一个生活方式”。微博和微信这种将现实社交高度复制到虚拟社交中,以此来促进网络沟通与交流的社交软件,在很大程度上已经超越了即时通讯工具的范畴,它们作为一种近乎“私人订制”化的网络社交软件,可以说已经具备了社交平台的属性。因此,为了深入分析和研究网络谣言,本篇论文选取了微博和微信这两个具有代表性的网络社交媒体,通过研究两者的媒介特征,对其进行内容分析,对网络谣言全面认识和了解,最终对社交媒体环境下网络谣言的盛行作出解释,对社交媒体环境下网络谣言的治理提出切实有效的意见和建议。
[Abstract]:Rumors have existed since ancient times, but they are worse now. With the deepening of the Internet era, there are more and more channels of information dissemination, especially the rise of social media, which makes people more and more easy to contact the outside information, share the views of others and express their own views. With the help of Internet platform and the features of high efficiency, convenience and anonymity, Internet rumors can spread rapidly all corners of the whole Internet space. At present, it has become a social "common disease". In the face of all kinds of rumors on the Internet, every one of us will be affected, and most of us have two sides in front of the online rumors-on the one hand, they are victims of the rampant online rumors. On the other hand, it is the driving force of rampant online rumors. On the Internet, rumor makers for different purposes find it easier to spread rumors with the help of social media platforms with a large audience. Once the destructive online rumors appear on the Internet, they will spread through various social media under the bad environment of the Internet, and then affect the people in the real society. Online rumors are mostly based on major social events or common concerns about self-interest. When a major event or emergency occurs in society for a certain period of time, before the truth can be made public, some people, for some purpose, use the social media platform to spread information quickly and widely. The characteristics of relatively lagged management, the creation of Internet rumors and widespread dissemination through social media platforms, some major events after the emergence of Internet rumors can cause the entire Internet society unrest, and even worse, Some bad Internet rumors have been spread to non-netizens, which directly affect the normal production and life of the people in the real society, and cause turbulence and unease in the real society. Weibo uses attention mechanisms to access and share real-time information, and WeChat defines itself as "a way of life." Social software such as Weibo and WeChat, which copies high levels of real-world social networking to virtual social networks to facilitate communication and communication on the Web, has largely gone beyond instant messaging tools. As a kind of "private custom" social software, they already have the attributes of social platform. Therefore, in order to deeply analyze and study the network rumors, this paper selects Weibo and WeChat, two representative network social media, through the study of the media characteristics of the two, to analyze their content. Finally, it explains the prevalence of online rumors in the social media environment, and puts forward effective opinions and suggestions on the governance of online rumors in the social media environment.
【学位授予单位】：重庆工商大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

【参考文献】