情感动员、集体演出和意义构建:一个网络慈善事件的分析框架——以“罗一笑”刷屏事件为例

发布时间：2018-07-05 07:21

本文选题：网络慈善事件 + 分析框架　；参考：《情报杂志》2017年08期

【摘要】：[目的/意义]网民参与慈善引发的网络慈善热点事件日益增多,社会影响广泛。理解网络慈善行为及慈善事件传播的逻辑,亟需构建分析框架探寻网络慈善事件传播的机理。[方法/过程]考量网络慈善事件的现实影响因素,通过梳理慈善动机、网络传播和集体行动等方面研究,可知"情感动员""集体演出"和"意义构建"三要素可构成解释网络慈善事件传播的框架。[结果/结论]通过对"罗一笑"刷屏事件的分析与解构,可知这三要素之间的互相影响是引发和传播网络慈善热点事件的关键,而在诱导分享的催化作用下,可加速网络慈善事件爆发性传播。
[Abstract]:Objective / meaning: the online philanthropy caused by netizens' participation in charity is increasing day by day, and the social impact is extensive. In order to understand the logic of network philanthropy and the spread of charitable events, it is urgent to construct an analytical framework to explore the mechanism of network philanthropy communication. [methods / process] considering the realistic factors that influence the online philanthropy, by combing the philanthropic motivation, network communication and collective action, etc., It can be concluded that "emotional mobilization" and "collective performance" and "meaning construction" constitute the framework to explain the spread of network charitable events. [results / conclusion] based on the analysis and deconstruction of the "Luo Yixiao" scrubbing event, we can see that the interaction between these three elements is the key to initiate and spread the network charity hot spot events, and under the catalysis of inducing and sharing, Can accelerate the outbreak of network philanthropy transmission.
【作者单位】：中国政法大学政治与公共管理学院;
【基金】：2014年度全国社会科学基金一般项目“网络传播条件下维护主流意识形态安全研究”(编号:14BDJ058)
【分类号】：G206

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