纸媒经营方式转变:从直接变现到间接变现
发布时间：2018-09-12 14:41
【摘要】：在万物皆媒的时代,包括纸媒在内的传统媒体普遍陷入了经营的困境。纸媒单位的经营应当从过去的直接变现模式转变成间接变现模式。本文详细地论述了实现间接变现的四条路径,同时提出要把打造媒体的品牌价值放到重要的位置上,这样才能为做好经营、实现间接变现提供重要扎实的前提。
[Abstract]:In the age of all kinds of media, the traditional media, including paper media, are generally in the predicament of management. The management of paper media units should be changed from the past direct cash model to indirect cash model. This paper discusses in detail four ways to realize indirect realization, and puts forward that the brand value of creating media should be placed in an important position, so as to provide an important and solid premise for doing a good job of management and realizing indirect realization.
【作者单位】： 暨南大学新闻与传播学院;
【分类号】：G219.2-F
本文编号：2239350
[Abstract]:In the age of all kinds of media, the traditional media, including paper media, are generally in the predicament of management. The management of paper media units should be changed from the past direct cash model to indirect cash model. This paper discusses in detail four ways to realize indirect realization, and puts forward that the brand value of creating media should be placed in an important position, so as to provide an important and solid premise for doing a good job of management and realizing indirect realization.
【作者单位】： 暨南大学新闻与传播学院;
【分类号】：G219.2-F
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