中央厨房式报业融合的机制创新及其纠偏策略研究
发布时间：2018-10-09 12:49
【摘要】：伴随着数字技术的广泛运用与网络传播的迅猛发展,受众对信息的个性化需求不断增加,传统的媒介形态已经无法适应融媒时代的要求。传统报业为了应对新媒体技术的挑战,从传播结构、平台、渠道、主体到生产方式都在发生转变。正是在这样的背景下,越来越多的报人认识到:报纸不仅仅是传播的一个平面,如何将“平面”变“平台”,把“互联网+”的思路融入报业全媒体转型中,加入自身的资源优势,融进符合大众心理预期的要素,让报业摆脱当前困境,是许多地方报业一直探索的方向。对于传统媒体和新媒体来说,其优质内容的呈现依然是题中要义,“内容为王”重回大众视野。然而优质的内容只有与良好技术、平台和传播渠道的一体化相结合,才能达到全媒体传播的预期效果。鉴于此,“中央厨房”作为融媒体内容生产的神经中枢,对传统编辑部进行改造、升级,成为传统媒体在经受新媒体前所未有的冲击后酝酿已久的自救计划。自从2014年广州日报报业集团“中央编辑部”的启用,“中央厨房”便掀起一阵媒介转型的热潮。随后许多报业紧随其上,开始进行“中央厨房”式的新闻生产实践。“中央厨房”作为适应新闻生产变革的一种创新机制,对传统媒体提出了更高的要求。所以,各大媒体在构建“中央厨房”的探索中出现了诸如生产内容同质化、原有生产方式以及组织架构的惯性阻碍、传统观念束缚等一系列问题与挑战。在对“中央厨房”模式这一对象研究的过程中,结合当下报业全媒体转型的实践探索,综合使用了文献分析、内容分析、案例分析、对比分析等方法,探究“中央厨房”式的报业融合机制的创新之处,并对报业在建设和运用“中央厨房”时出现的问题进行剖析,进而引发深层次的思考,并提出相关纠偏策略。
[Abstract]:With the wide use of digital technology and the rapid development of network communication, the audience's demand for personalized information is increasing, the traditional media form has been unable to adapt to the requirements of the media era. In order to meet the challenge of new media technology, the traditional newspaper industry is changing from communication structure, platform, channel, main body to mode of production. It is in this context that more and more newspaper people realize that newspapers are not only a plane of communication, but also how to transform "plane" into "platform" and "Internet" into the whole media transformation of the newspaper industry. It is the direction that many local newspaper industry has been exploring to join its own resource advantage, to integrate the elements which accord with the popular psychological expectation, and to let the newspaper industry get rid of the current predicament. For the traditional media and the new media, the presentation of its high quality content is still the main point of the topic, and "content is king" return to the public view. However, only with the integration of good technology, platform and communication channel can the content of high quality achieve the expected effect of the whole media communication. In view of this, "Central Kitchen", as the nerve center of media content production, reformed and upgraded the traditional editorial department and became the self-saving plan of traditional media after experiencing the unprecedented impact of new media. Since the launch of the Guangzhou Daily newspaper Group Central editorial in 2014, the "Central Kitchen" has sparked a wave of media transformation. Subsequently, many newspapers followed closely, and began the practice of "central kitchen" news production. As an innovative mechanism to adapt to the change of news production, "Central Kitchen" puts forward higher requirements for traditional media. Therefore, in the exploration of constructing "Central Kitchen", a series of problems and challenges have appeared, such as the homogeneity of production content, the inertia of the original production mode and organizational structure, the shackles of traditional concepts, and so on. In the process of studying the model of "Central Kitchen", combined with the practical exploration of the media transformation of the newspaper industry at present, the methods of literature analysis, content analysis, case analysis, comparative analysis and so on are used synthetically. This paper probes into the innovation of the integration mechanism of the newspaper industry of "Central Kitchen", and analyzes the problems in the construction and application of "Central Kitchen", which leads to deep thinking and puts forward the relevant rectification strategies.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7
本文编号：2259394
[Abstract]:With the wide use of digital technology and the rapid development of network communication, the audience's demand for personalized information is increasing, the traditional media form has been unable to adapt to the requirements of the media era. In order to meet the challenge of new media technology, the traditional newspaper industry is changing from communication structure, platform, channel, main body to mode of production. It is in this context that more and more newspaper people realize that newspapers are not only a plane of communication, but also how to transform "plane" into "platform" and "Internet" into the whole media transformation of the newspaper industry. It is the direction that many local newspaper industry has been exploring to join its own resource advantage, to integrate the elements which accord with the popular psychological expectation, and to let the newspaper industry get rid of the current predicament. For the traditional media and the new media, the presentation of its high quality content is still the main point of the topic, and "content is king" return to the public view. However, only with the integration of good technology, platform and communication channel can the content of high quality achieve the expected effect of the whole media communication. In view of this, "Central Kitchen", as the nerve center of media content production, reformed and upgraded the traditional editorial department and became the self-saving plan of traditional media after experiencing the unprecedented impact of new media. Since the launch of the Guangzhou Daily newspaper Group Central editorial in 2014, the "Central Kitchen" has sparked a wave of media transformation. Subsequently, many newspapers followed closely, and began the practice of "central kitchen" news production. As an innovative mechanism to adapt to the change of news production, "Central Kitchen" puts forward higher requirements for traditional media. Therefore, in the exploration of constructing "Central Kitchen", a series of problems and challenges have appeared, such as the homogeneity of production content, the inertia of the original production mode and organizational structure, the shackles of traditional concepts, and so on. In the process of studying the model of "Central Kitchen", combined with the practical exploration of the media transformation of the newspaper industry at present, the methods of literature analysis, content analysis, case analysis, comparative analysis and so on are used synthetically. This paper probes into the innovation of the integration mechanism of the newspaper industry of "Central Kitchen", and analyzes the problems in the construction and application of "Central Kitchen", which leads to deep thinking and puts forward the relevant rectification strategies.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7
【参考文献】
相关期刊论文 前2条
1 温建梅;;基于“中央厨房”制的全媒体运作模式探讨[J];中国出版;2011年12期
2 任孟山;;走向全媒体变革的报业集团转型[J];东南传播;2010年05期
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