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融媒体时代内容为王的建构与创新

发布时间:2018-10-10 16:22
【摘要】:网络技术的发展改变了传播形态和舆论格局,传统媒体处于一个转型发展的关键时期,升至国家战略高度的媒体融合,是新闻媒体当前和今后一个时期面临的重要课题和任务。在媒体融合改革中,优质内容依然是报社以"不变"应对"万变"的法宝,是应对变革的利器,并从做好新闻产品内容、做好可视化服务内容、做好非报经济产品内容等方面着手,促使内容在不同媒介间的转换与流动,从而实现媒介深度融合。
[Abstract]:The development of network technology has changed the mode of communication and the pattern of public opinion. The traditional media is in a critical period of transition and development, and the media integration to the height of national strategy is an important subject and task facing the news media at present and in a period to come. In the reform of media integration, high-quality content is still a magic weapon for newspapers to deal with "change" with "no change" and a sharp weapon for dealing with change, and from doing a good job of news product content and visual service content, In order to realize the deep integration of media, the content of non-reporting economic products should be changed and flowing among different media.
【作者单位】: 濮阳日报社;濮阳日报社综合新闻部;濮阳日报社总编室;
【分类号】:G219.2


本文编号:2262451

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