移动新闻用户满意度的影响因素研究——基于上海五所高校学生的调查

发布时间：2018-10-11 08:35

【摘要】：本文以期望确认理论为基础,综合技术接受模型、补充要素模型建构移动新闻用户满意度模型,旨在了解移动新闻用户满意度的影响因素及其作用机制。通过对上海五所高校学生进行抽样调查和实证研究发现,用户期望与感知内容、感知易用、感知审美显著正相关;感知内容、感知审美与期望确认显著相关,而感知易用、用户期望对期望确认的影响不显著;感知内容、感知易用、感知审美、期望确认对用户满意度产生显著积极影响,其中期望确认与感知易用的贡献度最大,其次为感知审美,最后为感知内容。研究还发现,期望确认对感知内容、感知审美与用户满意度有部分中介作用;期望确认对用户期望与用户满意度有完全中介作用;期望确认对感知易用与用户满意度的中介作用不显著。
[Abstract]:Based on the theory of expectation confirmation, this paper synthesizes the technology acceptance model and the complementary factor model to construct the mobile news user satisfaction model. The purpose of this paper is to understand the influencing factors and the mechanism of mobile news user satisfaction. Through a sample survey and empirical study of five college students in Shanghai, it is found that user expectation is positively correlated with perceived content, perceived ease of use, perceptual aesthetic, and perceptual content, while perceptual aesthetic is significantly correlated with expectation confirmation, while perceived is easy to use. The impact of user expectation on expected confirmation is not significant; perceived content, perceived ease of use, perceived aesthetics and expectation confirmation have a significant positive impact on user satisfaction, among which the contribution of expected confirmation and perceived ease of use is the largest, followed by perceptual aesthetics. Finally, the perceptual content. It is also found that the expected confirmation has a partial intermediary effect on perceived content, aesthetic perception and user satisfaction, and expectation confirmation has a complete intermediary effect on user expectation and user satisfaction. The mediating effect of expectation confirmation on perceived ease of use and user satisfaction is not significant.
【作者单位】：上海交通大学媒体与设计学院;
【分类号】：G210.7

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