媒体人必须承担更多社会责任
发布时间：2018-11-22 17:04
【摘要】：正一、把握媒体的意识形态属性,真正做到守土有责、守土尽责我们的媒体既有意识形态属性,又有产业属性。这个两重性,一方面是要全面讲,不能顾此失彼;更重要的是要讲重点、讲本质。媒体属性的本质,还在于它的意识形态属性。在这个问题上,我们曾有过误区。一是认识误区,认为在文化大发展大繁荣的新时期,媒体主要是文化产业,因此要淡化意识形态属性,甚至"去意识形态";二是实践误区,传统报业市场普遍受到新媒体的冲击、分化,致使读者分流、发行萎缩、广告下降,不少报纸不得不把相当的人力、物力集中于经
[Abstract]:First, we should grasp the ideological attributes of the media, and truly do the job of keeping the soil and paying due attention to our media both ideological and industrial attributes. This duality, on the one hand, should be comprehensive and not be ignored; more importantly, it should be focused and essential. The essence of media attribute lies in its ideology attribute. We have had a misunderstanding on this issue. The first is the misunderstanding that in the new period of great development and prosperity of culture, the media is mainly cultural industry, so we should desalinate the ideological attribute and even "go to ideology"; Second, the misconception of practice, the traditional newspaper market is generally impacted by the new media, differentiation, resulting in the diversion of readers, the issuance of atrophy, the decline in advertising, many newspapers have to concentrate their manpower and material resources on the classics.
【作者单位】： 解放日报;
【分类号】：G214
本文编号：2349981
[Abstract]:First, we should grasp the ideological attributes of the media, and truly do the job of keeping the soil and paying due attention to our media both ideological and industrial attributes. This duality, on the one hand, should be comprehensive and not be ignored; more importantly, it should be focused and essential. The essence of media attribute lies in its ideology attribute. We have had a misunderstanding on this issue. The first is the misunderstanding that in the new period of great development and prosperity of culture, the media is mainly cultural industry, so we should desalinate the ideological attribute and even "go to ideology"; Second, the misconception of practice, the traditional newspaper market is generally impacted by the new media, differentiation, resulting in the diversion of readers, the issuance of atrophy, the decline in advertising, many newspapers have to concentrate their manpower and material resources on the classics.
【作者单位】： 解放日报;
【分类号】：G214
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，本文编号：2349981
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