主流新媒体的“主流话语”
发布时间：2018-11-23 19:22
【摘要】：正主流新媒体最应该秉持的是一以贯之的主流定位,用合适的语气说合适的话。传统媒体运作的新媒体如果还像以前那样"正襟危坐",不容易吸引来"粉丝";但如果学习商业新媒体的"新思维"过了头,又容易忽视了引导力、公信力,违背了"坚守舆论阵地、占领信息传播制高点"的初衷。那么,主流新媒体如何在提高传播力、影响力的同时,保证新闻的公信力与引导力的实现?主流新媒体应如何表达主流话语?提取新闻点,但不是提取爆点、矛盾点
[Abstract]:The mainstream new media should hold a consistent mainstream position and say the right words in the right tone. If the traditional media operation of the new media is still like the previous "sit in crisis", it is not easy to attract "fans"; However, if the "new thinking" of the new commercial media has gone too far, it is easy to ignore the guiding power and credibility, which violates the original intention of "sticking to the position of public opinion and occupying the commanding height of information dissemination". So, how to improve the communication power and influence of the mainstream new media, at the same time to ensure the credibility of the news and the realization of the guiding power? How should the mainstream New Media express the mainstream discourse? Extracting news points, but not exploding points, contradicting points
【作者单位】： 新华社国家高端智库传播战略研究中心;
【分类号】：G206
本文编号：2352470
[Abstract]:The mainstream new media should hold a consistent mainstream position and say the right words in the right tone. If the traditional media operation of the new media is still like the previous "sit in crisis", it is not easy to attract "fans"; However, if the "new thinking" of the new commercial media has gone too far, it is easy to ignore the guiding power and credibility, which violates the original intention of "sticking to the position of public opinion and occupying the commanding height of information dissemination". So, how to improve the communication power and influence of the mainstream new media, at the same time to ensure the credibility of the news and the realization of the guiding power? How should the mainstream New Media express the mainstream discourse? Extracting news points, but not exploding points, contradicting points
【作者单位】： 新华社国家高端智库传播战略研究中心;
【分类号】：G206
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