微信公众号的新闻评论研究
发布时间：2018-12-13 15:58
【摘要】：本文以新闻评论类微信公众号为研究对象,考察其内容和表达方式特征,分析其尚且存在的问题,探讨解决对策及发展空间。新闻评论类微信公众号在内容上呈现出三方面特质:一是在选题上更加关注公共领域,批评性强并且问题指向明显;二是在价值取向上强调追问事实真相,法治意识蕴含其中,发挥起为民立言、争取公民权利的社会公器之责;三是都把解决问题的建设性意义作为终极指向,以引起公众注意和反思。在表达方式上,微信评论符合网络文化特点,是网络话语生态中的一部分。新闻评论类微信公众号也更多地使用了交流性表达,兼具幽默和犀利的语言风格,并将“数据新闻”式点评方式应用其中。在编排方式上,微信评论突出了集群优势,以最大程度地满足受众通过移动终端获取信息的需求。微信公众号新闻评论在发展的尝试与探索中仍然存在不足。缺乏国际视野制约了受众视野;一些文章通俗性差、篇幅较长影响了受众阅读体验;仍有说教之嫌的宣传话语以及缺乏互联网思维使微信评论与受众粘性不够。新闻评论类微信公众号已经呈现出蓬勃发展趋势,各大媒体纷纷推出自己的原创文章。微信评论需要将视点适当移向海外,拓宽视野,增加外事评论,并且强化差异性表达。发挥微信作为媒体平台的监督功能,构建平等理性发声场,继续关注公共利益,引领公平正义。
[Abstract]:This paper takes the public number of WeChat as the research object, investigates its content and expression characteristics, analyzes its existing problems, and probes into the countermeasures and development space. The content of the WeChat public number of news commentary shows three characteristics: first, it pays more attention to the public domain in the selection of topics, so it is critical and the problem direction is obvious; Second, the value orientation emphasizes the truth of the fact, the consciousness of the rule of law contains it, and it plays the role of the social public organ which stands for the people and strives for the civil rights; Third, the constructive significance of solving the problem as the ultimate direction to attract public attention and reflection. In terms of expression, WeChat comments accord with the characteristics of network culture and are part of the network discourse ecology. The WeChat public number of news reviews also uses more communicative expressions, with both humor and sharp language style, and applies the "data news" style of comment. WeChat comments highlight the advantages of clustering in order to meet the needs of the audience to obtain information through mobile terminals. WeChat Public News commentary is still insufficient in the development of the attempt and exploration. The lack of international vision restricts the audience vision; some articles have poor popularity and long space to affect the audience reading experience; there are still preaching propaganda words and lack of Internet thinking WeChat comments and audience viscosity is not enough. News commentary WeChat public number has shown a booming trend, major media have launched their own original articles. WeChat reviews need to shift their views overseas, broaden their horizons, increase foreign affairs reviews, and strengthen differential expression. WeChat serves as a media platform to build a fair and rational voice field, continue to pay attention to the public interest, leading fairness and justice.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G212.2
，
本文编号：2376808
[Abstract]:This paper takes the public number of WeChat as the research object, investigates its content and expression characteristics, analyzes its existing problems, and probes into the countermeasures and development space. The content of the WeChat public number of news commentary shows three characteristics: first, it pays more attention to the public domain in the selection of topics, so it is critical and the problem direction is obvious; Second, the value orientation emphasizes the truth of the fact, the consciousness of the rule of law contains it, and it plays the role of the social public organ which stands for the people and strives for the civil rights; Third, the constructive significance of solving the problem as the ultimate direction to attract public attention and reflection. In terms of expression, WeChat comments accord with the characteristics of network culture and are part of the network discourse ecology. The WeChat public number of news reviews also uses more communicative expressions, with both humor and sharp language style, and applies the "data news" style of comment. WeChat comments highlight the advantages of clustering in order to meet the needs of the audience to obtain information through mobile terminals. WeChat Public News commentary is still insufficient in the development of the attempt and exploration. The lack of international vision restricts the audience vision; some articles have poor popularity and long space to affect the audience reading experience; there are still preaching propaganda words and lack of Internet thinking WeChat comments and audience viscosity is not enough. News commentary WeChat public number has shown a booming trend, major media have launched their own original articles. WeChat reviews need to shift their views overseas, broaden their horizons, increase foreign affairs reviews, and strengthen differential expression. WeChat serves as a media platform to build a fair and rational voice field, continue to pay attention to the public interest, leading fairness and justice.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G212.2
，
本文编号：2376808
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