微信公众号“团结湖参考”时评特色分析

发布时间：2019-01-04 16:01

【摘要】：媒体融合的新常态下,传统媒体积极投身媒体融合发展,不断拓展发展路径,与微博、微信等新媒体进行优势互补。随着媒体官方微博、微信公众号的开通,传统媒体传播阵地得到拓展,新媒体布局日渐完善。“团结湖参考”作为传统媒体创建的主打时政评论的微信公众号,在充分结合新媒体传播规律与微信平台特性的基础上创新时政表达,赋予“新媒体+时评”更强的传播力,深受读者喜爱,是传统媒体试水新媒体的成功范例。本文从选题、立意、行文方式三个方面对“团结湖参考”的时评特色进行概括和分析,并在此基础上总结经验,试对媒体融合逐步深入过程中传统媒体面临的自身优势未能充分发挥、用户忠诚度不高、内容传播力不够等问题给出建议,并给传统媒体在媒体融合实践中的内容生产以启示。
[Abstract]:Under the new normal of media integration, traditional media actively devote themselves to the development of media integration, expand the development path and complement the advantages of new media such as Weibo and WeChat. With the opening of the media official Weibo and WeChat Public name, the traditional media communication position has been expanded, and the new media layout has been improved day by day. TuanJiehu reference, as the public name of WeChat, which is the main comment on current politics created by traditional media, innovates the expression of current politics on the basis of fully combining the law of new media communication with the characteristics of WeChat platform, and endows "New Media Review" with a stronger communication power. Deeply loved by readers, it is a successful example of traditional media testing new media. This paper generalizes and analyzes the characteristics of "Tuanjiehu reference" from three aspects: topic selection, meaning and style of writing, and sums up the experience on this basis. This paper tries to give some suggestions to the problems of media convergence in the process of gradual deepening of media integration, such as the failure to give full play to the advantages faced by traditional media, the low loyalty of users and the lack of content dissemination, etc. It also gives some enlightenment to the content production of traditional media in the practice of media integration.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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