TED演讲中有关中国的叙事研究

发布时间：2019-01-05 01:16

【摘要】：随着中国的崛起,世界越来越关注中国。TED大会作为时下最火爆的演讲平台之一,关注中国的话题日益增多。本文以在TED官网搜索到的有关中国的50篇演讲(其中6篇以中国为主题)作为样本,从叙事学角度深入探究精英化、学术化的TED演讲是如何看待中国以及如何讲述中国,从中探求西方主流社会对中国的认知,进而为中国对外讲好中国故事提供借鉴与参考。本文通过内容分析法、文本分析法、个案分析法研究TED演讲中有关中国的形象及叙事策略。从对样本的内容分析可以看出,TED演讲中的中国形象负面描述居多,主要集中于社会、环保、宗教等方面,而正面描述大多为改革开放后经济领域的建设成果。不难看出,这些精英学者在涉及本身专业的领域里对中国有一定程度了解,如经济学家对中国特色经济发展模式的见解与肯定,但总体仍不能真正理解中国的崛起,或者说不能全面认识中国的发展道路。归其原因,惯性思维、中西方信息传播的不对等以及意识形态的差异导致了西方精英学者对中国的偏见与误解。另一方面,因TED大会的学术性及受众群体的多样性,这就要求演讲内容既要保留学术的专业水准又要兼顾受众群体的接受程度,因此TED演讲在叙事策略上采用“学术”+“故事”模式。演讲者的专业水准表现在模糊表达自我观点、平衡性话语叙事以及数据的运用上。针对TED演讲中西方学者对中国形象各方面的误解,有针对性地在解释中国制度、消除历史偏见、借鉴TED演讲模式叙事策略几个方面发出我们的声音,让世界看到一个真实、友好、和平发展的中国形象。
[Abstract]:With the rise of China, the world is paying more and more attention to China. As one of the most popular speech platforms in the world, the TED conference is increasingly focused on China. Based on a sample of 50 lectures on China (6 of which are on China), which were searched on TED's website, this paper explores in depth from the perspective of narratology how to view China and how to tell about China in a scholarly TED speech. It explores the western mainstream society's cognition of China, and then provides reference for China to tell Chinese stories well. Through content analysis, text analysis and case analysis, this paper studies the image and narrative strategy of China in TED speech. From the analysis of the content of the sample, we can see that the negative portrayal of the Chinese image in the TED speech is mostly in the social, environmental protection, religious and other aspects, while the positive description is mostly the achievement of economic construction after the reform and opening up. It is not difficult to see that these elite scholars have a certain degree of understanding of China in fields involving their own specialties, such as economists' views and affirmation of the economic development model with Chinese characteristics, but in general they still cannot really understand the rise of China. Or can not fully understand China's development path. The reasons are inertia thinking, the unequal communication of information between China and the West, and the difference of ideology, which leads to the prejudice and misunderstanding of Chinese elite scholars. On the other hand, because of the academic nature of the TED conference and the diversity of the audience, it requires that the content of the speech should not only retain the academic professional standard but also take into account the acceptance of the audience. Therefore, TED speech adopts the model of "academic" and "story" in narrative strategy. The professional standard of the speaker is the vague expression of self-view, balanced discourse narration and the use of data. Aiming at the misunderstanding of various aspects of Chinese image by western scholars in TED speech, this paper aims to explain the Chinese system, eliminate historical bias, draw lessons from the narrative strategy of TED speech mode and make our voice heard, so that the world can see a reality. Friendly, peaceful development of China's image.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

【参考文献】