《张家口日报》冬奥会筹备期报道研究

发布时间：2019-06-06 12:10

【摘要】：北京携手张家口成功申办2022年冬奥会,对张家口市来说无疑是一个千载难逢的发展机会。为积极迎接冬奥会,张家口市在城市建设、京津冀一体化、精神文明建设等多方面做出努力。《张家口日报》作为张家口市委机关报,肩负着为2022年冬奥会宣传造势的任务。《张家口日报》做好备战冬奥会报道,对张家口市城市发展、2022年冬奥会成功举办及媒体自身意义非凡。本文运用统计分析法,将2015年8月1日至2016年12月31日《张家口日报》冬奥会筹备期的报道作为研究范本,分析其稿件数量、议题设置、报道体裁及特刊,发现《张家口日报》冬奥会筹备期的新闻报道议题设置较为丰富,覆盖面广,报道涉及迎冬奥活动、冰雪赛事、城市建设、京津冀一体化等多方面问题。根据梳理报道,为《张家口日报》备战冬奥会分析报道策略。为发现《张家口日报》冬奥会筹备期的报道存在的问题,笔者通过问卷调查法,对受众关于冬奥会的资讯需求进行了调查,发现《张家口日报》冬奥会筹备期报道内容的重心与受众需求存在一定偏差,同时《张家口日报》的新闻客户端“全张家口”和官方微博“张家口手机报”不能完全满足受众获取冬奥会相关资讯的需求。最后,笔者根据这些问题提出改进建议。
[Abstract]:Beijing's successful bid for Zhangjiakou to host the 2022 Winter Olympic Games is undoubtedly a once-in-a-lifetime development opportunity for Zhangjiakou City. In order to actively welcome the Winter Olympic Games, Zhangjiakou City has made efforts in many aspects, such as urban construction, the integration of Beijing, Tianjin and Hebei, and the building of spiritual civilization. Zhangjiakou Daily, as the machine newspaper of Zhangjiakou Municipal Party Committee, Shoulder the task of promoting the 2022 Winter Olympic Games. Zhangjiakou Daily reports on the preparations for the 2022 Winter Olympic Games are of great significance to the urban development of Zhangjiakou City, the successful holding of the 2022 Winter Olympic Games and the media itself. By using statistical analysis, this paper takes the report of Zhangjiakou Daily during the preparatory period of the Winter Olympic Games from August 1, 2015 to December 31, 2016 as a model study, and analyzes the number of manuscripts, the setting of topics, the genre of reports and the special issue. It is found that the news coverage of Zhangjiakou Daily during the preparatory period of the Winter Olympic Games is rich and wide, covering many aspects, such as the activities of welcoming the Winter Olympic Games, ice and snow events, urban construction, the integration of Beijing, Tianjin and Hebei, and so on. According to combing reports, Zhangjiakou Daily prepared for the Winter Olympic Games to analyze the reporting strategy. In order to find out the problems existing in the report of Zhangjiakou Daily in the preparatory period of the Winter Olympic Games, the author investigates the information needs of the audience about the Winter Olympic Games by means of questionnaire survey. It is found that there is a certain deviation between the focus of the report in the preparatory period of the Zhangjiakou Daily Winter Olympic Games and the needs of the audience. At the same time, Zhangjiakou Daily's news client "Quan Zhangjiakou" and the official Weibo "Zhangjiakou Mobile News" can not fully meet the needs of the audience to obtain information about the Winter Olympic Games. Finally, according to these problems, the author puts forward some suggestions for improvement.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G212

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