大数据背景下的高校网络传播阵地建设研究
发布时间：2019-06-10 13:52
【摘要】：大数据时代以数据的形式重塑人和社会,核心在于预测。在高校传媒阵地建设中,利用新兴传媒技术与方法掌控媒介话语权尤为关键。在实践中,高校可以通过树立媒介话语权来控制大数据思维,完善大数据管理机制,提升运用社会化媒体的能力;要重视意见领袖的作用,合理设置议题,避免媒介失语;要建立新闻发言人制度,建立舆情预警机制,做高校网络舆情控制的积极参与者、模范践行者,以此树立高校在处理和掌控网络舆情媒介话语权方面的良好形象。
[Abstract]:The core of big data's era to reshape people and society in the form of data lies in prediction. In the construction of media position in colleges and universities, it is particularly important to use new media technology and methods to control the right of media voice. In practice, colleges and universities can control big data's thinking by setting up media voice power, perfect big data's management mechanism and improve his ability to use social media, attach importance to the role of opinion leaders, set up topics reasonably and avoid media aphasia. It is necessary to establish a press spokesman system, establish an early warning mechanism for public opinion, and be an active participant and model practitioner of network public opinion control in colleges and universities, so as to establish a good image of colleges and universities in dealing with and controlling the voice of network public opinion media.
【作者单位】： 吉林化工学院材料科学与工程学院;
【基金】：吉林省教育科学“十二五”规划课题(GH14287)
【分类号】：G206;G647
，
本文编号：2496501
[Abstract]:The core of big data's era to reshape people and society in the form of data lies in prediction. In the construction of media position in colleges and universities, it is particularly important to use new media technology and methods to control the right of media voice. In practice, colleges and universities can control big data's thinking by setting up media voice power, perfect big data's management mechanism and improve his ability to use social media, attach importance to the role of opinion leaders, set up topics reasonably and avoid media aphasia. It is necessary to establish a press spokesman system, establish an early warning mechanism for public opinion, and be an active participant and model practitioner of network public opinion control in colleges and universities, so as to establish a good image of colleges and universities in dealing with and controlling the voice of network public opinion media.
【作者单位】： 吉林化工学院材料科学与工程学院;
【基金】：吉林省教育科学“十二五”规划课题(GH14287)
【分类号】：G206;G647
，
本文编号：2496501
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