弹幕的应用研究

发布时间：2019-07-06 13:22

【摘要】：弹幕从无到有,从单一平台运用到多种媒介的应用,经历了质的转变。互联网的高速发展是弹幕产生的根本原因,它改变了人们的信息获取、阅读和社交方式,催生出ACGN人群。网络上的人们为了缓解长期宅而形成的孤独感和寻求个人认同,需要弹幕这种介入性强的交流方式,因此,弹幕被发明出世。适应了ACGN人群间风靡的宅文化的弹幕具有介入性和互动性、社会性、内容通俗和层次不齐性、碎片化和泡沫化、符号化与场景化、二次创作和二次传播性的特点。随着弹幕视频网站内的内容越来越丰富,聚集的人群越来越多元,弹幕和弹幕视频网站一起逐渐进入到大众视野。为了满足受众的使用需求和娱乐时代和互联网时代下媒体转型的选择,弹幕逐渐应用到各种媒体之上。但是,弹幕的应用效果较为极端化。在大众中“保守派”难以接受的同时,“激进派”却期望弹幕得到普遍运用。究其原因,一部分是因为弹幕自身问题的集中展露;另一部分原因是弹幕应用实践上的产生的即时表达与内容控制的时间矛盾、直观体验与技术适应的隔离、短时互动与长时粘性的认知问题。弹幕应用爆发出诸多的问题,需要通过两个方面来解决。一方面是把握弹幕应用的原则,要注意适应场景的转变和适应受众的转变。另一方面,通过“5W传播模式”分析,弹幕的应用要针对传者媒介经营者需完善内容监督,提高可看性;针对内容需设置评论点,提高互动性;针对媒介经营者需适应场景转换,提高流畅度;针对受众媒介经营者需适应群体特性,提高好评率;针对效果经营者们应当转变应用观念,注重长效深入发展。
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[Abstract]:Bullet screen from scratch, from a single platform to a variety of media applications, experienced a qualitative change. The rapid development of the Internet is the fundamental reason for the emergence of bullet screen, it has changed people's access to information, reading and social methods, and gave birth to ACGN people. In order to alleviate the loneliness and seek personal identity of long-term houses, people on the Internet need bullet screen, which is an intrusive way of communication, so the bomb screen is invented and born. The bullet screen, which adapts to the popular house culture among ACGN people, has the characteristics of intervention and interaction, sociality, popular and hierarchical content, fragmentation and foam, symbolization and scene, secondary creation and secondary communication. With the content of the bullet screen video website becoming more and more abundant, the crowd gathered more and more yuan, and the bomb screen and the bullet screen video website gradually entered the public view together. In order to meet the needs of the audience and the choice of media transformation in the entertainment era and the Internet era, the bullet screen is gradually applied to all kinds of media. However, the application effect of bullet screen is more extreme. While conservatives are unacceptable among the public, radicals expect the screen to be widely used. The reason is partly due to the concentrated display of the problems of the bullet screen itself, and the other part is the time contradiction between the immediate expression and the content control in the application practice of the bullet screen, the isolation between intuitive experience and technical adaptation, and the cognitive problems of short-term interaction and long-term stickiness. There are many problems in the application of bullet screen, which need to be solved in two aspects. On the one hand, we should grasp the principle of bullet screen application, and pay attention to adapt to the change of scene and audience. On the other hand, through the analysis of "5W communication mode", the application of bullet screen should perfect the content supervision and improve the visibility of the media operators, set up comments on the content, improve the interaction, adapt to the scene transformation and improve the fluency of the media operators, and the media operators should adapt to the group characteristics and improve the good evaluation rate. In view of the effect operators should change the application concept, pay attention to the long-term in-depth development.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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