《娱情于理》创作报告

发布时间：2019-07-10 13:51

【摘要】：随着新媒体的快速发展,传统媒体面临新的竞争与挑战。这就对传统的广播节目提出了新的要求。传统广播想要提高收听率、市场占有率就必须要从市场定位、受众定位、后期制作等方面与新媒体相结合顺应时代的发展进行节目创新。随着“车载新闻”的流行,人们的收听范围越来越广,这就为广播脱口秀节目提供了良好发展背景环境。脱口秀节目凭借其诙谐的语言、贴近百姓生活,成为广播节目的一种流行。《娱情于理》是一档广播类脱口秀节目,每晚九点准时播出。本期节目的主题是“聊聊减肥这件小事儿”,节目分为“引出减肥话题”、“谈谈减肥的体验”、“减肥秘籍”、“减肥小妙招”四个板块。通过对话题的全面的讨论,引导听众朋友不要盲目减肥,在日常生活中热爱生命、坚持锻炼、选择适合自己的减肥方式。本文将详细阐释广播脱口秀节目《娱情于理》的创作背景、节目与定位、创作过程、创作的创新点与难点以及创作体会。
[Abstract]:With the rapid development of new media, traditional media is facing new competition and challenges. This puts forward new requirements for traditional radio programs. In order to improve the listening rate of traditional broadcasting, the market share must be combined with the new media to carry out program innovation from the aspects of market positioning, audience positioning, post-production and so on. With the popularity of on-board news, people listen more and more widely, which provides a good background environment for radio talk show programs. Talk show with its witty language, close to the lives of the people, has become a popular radio program. "Recreation reason" is a radio talk show, broadcast on time at 9: 00 every night. The theme of this episode is "talk about weight loss". The program is divided into four sections: "leading to weight loss topic", "talking about weight loss experience", "weight loss secret book" and "weight loss tips". Through the comprehensive discussion of the topic, guide the audience friends not to lose weight blindly, love life in daily life, persist in exercise, choose their own way to lose weight. This paper will explain in detail the creative background, program and orientation, creative process, innovation and difficulties of radio talk show "Recreation in reason", as well as creative experience.
【学位授予单位】：浙江传媒学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

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