论融媒体形态演进与智媒时代的开启
发布时间：2019-07-11 08:29
【摘要】：在媒介融合的时代背景下,打造一种以技术聚合为特征的融媒体形态,是媒介形态演进的需要,也是新兴媒介技术时代发展的必然趋势。融媒体传播的时代性趋势,决定了智慧传收、关系偏向、形态多元化和技术驱动等融媒体传播特征的存在。以生态位视角考察融媒体形态演进,则其内在的竞争正让位于合作,进而形成媒介聚合演进的生态优势,媒介系统也不断趋向平衡与稳定。融媒体传播实质是泛化的智慧传播,强调收受者感官体验。人性化的智媒体验也带来了人际关系重构及人"去社会化"的生存体验。
[Abstract]:Under the background of media fusion, it is not only the need of the evolution of media form, but also the inevitable trend of the development of new media technology era to create a kind of fusion media form characterized by technology aggregation. The trend of the times of media communication determines the existence of the characteristics of media communication, such as wisdom transmission, relationship bias, morphological diversification and technology-driven. If the evolution of fusion media form is investigated from the perspective of niche, its internal competition is giving way to cooperation, and then the ecological advantage of media aggregation and evolution is formed, and the media system tends to be balanced and stable. The essence of media communication is extensive wisdom communication, emphasizing the sensory experience of the recipient. Humanized experience of intellectual media also brings about the reconstruction of interpersonal relationship and the survival experience of "de-socialization" of human beings.
【作者单位】： 鲁东大学文学院;中国人民大学新闻学院;暨南大学新闻与传播学院;
【基金】：教育部人文社会科学研究青年项目“基于熵理论的传播融合新模式研究”(12YJC860054)
【分类号】：G206
本文编号：2513021
[Abstract]:Under the background of media fusion, it is not only the need of the evolution of media form, but also the inevitable trend of the development of new media technology era to create a kind of fusion media form characterized by technology aggregation. The trend of the times of media communication determines the existence of the characteristics of media communication, such as wisdom transmission, relationship bias, morphological diversification and technology-driven. If the evolution of fusion media form is investigated from the perspective of niche, its internal competition is giving way to cooperation, and then the ecological advantage of media aggregation and evolution is formed, and the media system tends to be balanced and stable. The essence of media communication is extensive wisdom communication, emphasizing the sensory experience of the recipient. Humanized experience of intellectual media also brings about the reconstruction of interpersonal relationship and the survival experience of "de-socialization" of human beings.
【作者单位】： 鲁东大学文学院;中国人民大学新闻学院;暨南大学新闻与传播学院;
【基金】：教育部人文社会科学研究青年项目“基于熵理论的传播融合新模式研究”(12YJC860054)
【分类号】：G206
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