渠道为王 平台为先——东方头条构建渠道型平台的创新实践
发布时间:2019-07-17 21:34
【摘要】:渠道型平台的建立和运行,有着深层的市场逻辑。通过以东方头条构建渠道型平台的创新实践为例,提出了让移动端新闻聚合类产品在"风口"上站得更稳的主要途径,即用领先的机器算法精准分发、多方合作实现多赢、精准细分内容全面化覆盖、急速时效精选热点、运营专业高效、深知用户需求等。
[Abstract]:The establishment and operation of channel platform has deep market logic. Taking the innovative practice of building channel platform in oriental headlines as an example, this paper puts forward the main ways to make the mobile news aggregation products stand more stable on the tuyere, that is, accurate distribution with leading machine algorithm, multi-win multi-party cooperation, full coverage of accurate subdivision content, rapid aging selection hot spot, high efficiency of operation, knowledge of user needs and so on.
【作者单位】: 东方头条;
【分类号】:G210.7
,
本文编号:2515649
[Abstract]:The establishment and operation of channel platform has deep market logic. Taking the innovative practice of building channel platform in oriental headlines as an example, this paper puts forward the main ways to make the mobile news aggregation products stand more stable on the tuyere, that is, accurate distribution with leading machine algorithm, multi-win multi-party cooperation, full coverage of accurate subdivision content, rapid aging selection hot spot, high efficiency of operation, knowledge of user needs and so on.
【作者单位】: 东方头条;
【分类号】:G210.7
,
本文编号:2515649
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