网络环境下商标合理使用制度探究

发布时间：2018-01-18 06:17

本文关键词：网络环境下商标合理使用制度探究　出处：《中国政法大学》2015年硕士论文　论文类型：学位论文

【摘要】：商标合理使用制度近几年才引起我国学界的关注,学界对商标合理使用制度尚未形成统一的认识,不仅在商标合理使用的对象、性质方面仍存在争议,在商标合理使用制度立法方面,更是落后于世界其他国家,导致该制度在司法实践中的运用也困难重重。该制度作为商标权限制制度的重要组成部分,是平衡商标权人利益和社会公共利益的重要杠杆,应当在理论和实践层面得到厘清。而随着网络技术的飞速发展,网络商标侵权现象喷涌而出,商标合理使用制度如何应对网络环境的特殊情形,如何在网络商标侵权案件中适用,成为维护网络交易秩序,促进网络商标有序传播的重要因素。本文从商标合理使用制度基础理论的探讨入手,尝试将传统环境下商标合理使用制度推演到网络环境之下,结合国内外立法比较研究,分析网络环境下商标合理使用制度的特殊性。网络环境不同于传统商标使用环境,网络环境下商标使用行为更为复杂,本文对网络环境下主要的商标使用情形进行了具体的分析,提出了立法和司法建议。具体而言,本文从以下三个章节展开具体研究:第一章是网络环境下商标合理使用制度概述,本章从传统商标合理使用制度的定义、性质等入手,比较了商标合理使用制度与著作权、专利权限制制度的异同,并着重分析了商标合理使用制度存在的必要性之后,引入了网络环境下商标合理使用制度的探讨。第二章是网络环境下商标合理使用制度的比较法研究。国内在商标合理使用制度的立法方面,还较为落后。本章节分析了目前国内关于商标合理使用制度的法律法规以及《商标法》第三次修改对叙述性合理使用规定的增加,以及国外发达国家和地区对商标合理使用制度的立法规定后,提出了对国外立法经验的借鉴意见。第三章是促进网络环境下商标合理使用制度进一步完善的建议。结合上述理论和立法研究,从制度构建和司法实践两方面总结目前网络环境下商标合理使用制度存在的主要问题,并提出制度重构建议和立法建议。
[Abstract]:In recent years, the fair use of trademark system has attracted the attention of the academic circles in China, the academic community has not yet formed a unified understanding of the fair use of trademarks, not only in the object of fair use of trademarks, but also in the nature of disputes. In the fair use of trademark system legislation, but also lag behind other countries in the world, resulting in the system in judicial practice is also difficult to use, this system as an important part of the trademark rights restriction system. It is an important lever to balance the interests of trademark owners and social public interests, which should be clarified in theory and practice. However, with the rapid development of network technology, the phenomenon of network trademark infringement is pouring out. How to deal with the special situation of the network environment and how to apply in the network trademark infringement cases, how to maintain the network transaction order. This paper starts with the discussion of the basic theory of trademark fair use system and tries to deduce the trademark fair use system under the traditional environment to the network environment. Based on the comparative study of domestic and foreign legislation, this paper analyzes the particularity of the fair use of trademark under the network environment. The network environment is different from the traditional trademark use environment, and the trademark use behavior under the network environment is more complex. This paper makes a concrete analysis of the main trademark usage in the network environment, and puts forward legislative and judicial suggestions. This article from the following three chapters to launch the specific research: the first chapter is the network environment under the trademark fair use system overview, this chapter from the traditional trademark reasonable use system definition, the nature and so on. This paper compares the similarities and differences between trademark fair use system, copyright and patent limitation system, and analyzes the necessity of the existence of trademark fair use system. The second chapter is the comparative study of the fair use of trademarks under the network environment. The domestic legislation on the fair use of trademarks. This chapter analyzes the current domestic laws and regulations on the fair use of trademarks and the third revision of the Trademark Law to the increase of narrative reasonable use provisions. And foreign developed countries and regions on the fair use of trademarks after the legislative provisions. The third chapter is to promote the rational use of trademark under the network environment to further improve the system, combined with the above theory and legislative research. This paper summarizes the main problems existing in the system of fair use of trademark in the network environment from the aspects of system construction and judicial practice, and puts forward some suggestions on system reconstruction and legislation.
【学位授予单位】：中国政法大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.43

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