动态商标的法律保护

发布时间：2018-03-05 05:06

本文选题：动态商标　切入点：法律保护　出处：《华东政法大学》2014年硕士论文　论文类型：学位论文

【摘要】：在信息技术推动时代前进的当下，互联网已经深入到人们生活的方方面面，我们的生活已经进入数字化时代。为了及时跟上时代发展的步伐，2007年，世界知识产权组织（WIPO）通过了《商标法新加坡条约》，明确规定了动态标志可作为商标受到保护，并制定了相应的注册程序，使得动态商标的注册具有可操作性。美国与欧盟在动态商标注册方面具有典型性，其对动态商标的注册实务和诉讼实务都有案例可供我们借鉴。本文将选取非传统商标中的动态商标（motion marks）作为研究对象，并对美国和欧盟现有的商标以及注册实务进行分析，为比较和理解不同类型的动态商标建立框架。最后对动态商标注册和法律保护方面存在的问题进行探究并会提出相应的建议。第一部分会对动态商标基本的概念进行定义，包括对几种不同的学者观点的分析，并阐述动态商标的可注册性。并参考权威文献提出动态商标的特征和种类，，对不同的动态要素在商标中所体现的不同功能进行探讨。第二部分会对美国和欧盟现有的动态商标注册实务进行分析和注册例讨论，回顾现有的动态商标注册方式，并探究动态商标在美国和欧盟现有注册体系下具有的优势和面临的问题。提出一些能够建立能适应动态商标的注册体系的建议，使得商标拥有者和实务操作者能够更有效率的检索动态商标的注册状态和申请案，对如何改进动态商标注册系统和分类目录的解决方案进行具体讨论。第三部分本文会对结合欧美在动态商标注册方面的经验，对我国建立适合动态商标的注册体系提出完善建议。
[Abstract]:Now that information technology is pushing the times forward, the Internet has penetrated into all aspects of people's lives, and our lives have entered the digital age. In order to keep up with the pace of development of the times in time, in 2007, The World intellectual property Organization (WIPO) has adopted the Singapore Treaty on Trademark Law, which explicitly stipulates that dynamic marks may be protected as trademarks and establishes corresponding registration procedures. It makes the registration of dynamic trademark operable. The United States and the European Union are typical in the registration of dynamic trademarks, which can be used for reference in both the practice of registration of dynamic trademarks and the practice of litigation. In this paper, the dynamic trademark "motion marks" in non-traditional trademarks is chosen as the research object, and the existing trademarks and registration practices in the United States and the European Union are analyzed. In order to compare and understand the different types of dynamic trademark, this paper sets up a framework. Finally, the problems of dynamic trademark registration and legal protection are explored and the corresponding suggestions are put forward. The first part will define the basic concept of dynamic trademark, including the analysis of several different viewpoints of scholars, and describe the registrability of dynamic trademark, and refer to the authoritative literature to propose the characteristics and types of dynamic trademark. This paper discusses the different functions of different dynamic elements in trademark. The second part will analyze and discuss the existing dynamic trademark registration practices in the United States and the European Union, and review the existing dynamic trademark registration methods. It also explores the advantages and problems of dynamic trademarks under the existing registration systems in the United States and the European Union, and puts forward some suggestions for establishing a registration system that can adapt to dynamic trademarks. It makes trademark owners and practical operators more efficient to retrieve the registration status and application cases of dynamic trademarks, and discusses how to improve the dynamic trademark registration system and classified catalogue solutions. The third part of this article will combine the Europe and the United States in the dynamic trademark registration experience, for our country to establish the dynamic trademark registration system to put forward perfect suggestions.
【学位授予单位】：华东政法大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D923.43

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