商标禁止注册事由中的“不良影响”条款研究

发布时间：2018-04-16 04:27

本文选题：商标 + 禁止注册事由　；参考：《江西财经大学》2017年硕士论文

【摘要】：在“微信”商标异议案中,一审法院依据“不良影响”条款,判决不予核准创博亚太公司注册“微信”标志,该判决引起了学界和实务界对“不良影响”条款的法律定位和如何正确适用的探讨。围绕这两个问题,笔者通过对适用“不良影响”条款的案例研究,发现司法实践中,对“不良影响”条款的理解和适用较为混乱,这主要表现在以下两个方面:?“不良影响”条款与其他相关条款的混乱适用;?对“不良影响”条款的法律意义认知的混乱,比如对“不良影响”条款的法律定位不明,对“不良影响”条款所保护的客体内容,即“不良影响”条款所要保护利益的认知混乱。针对这两个问题,文章将从“不良影响”条款的文本、立法目的等角度出发,研究和探讨“不良影响”条款,并试图从上述分析中,找寻适用“不良影响”条款所应遵循的基本原则。本文第一部分以“微信”商标案为切入点,通过简要介绍“微信”商标案,引出文章所要探讨的问题,即“不良影响”条款的定位和准确适用的问题。本文第二部分是对“不良影响”条款适用现状及问题进行了总结和归纳,在司法实践中,主要存在着“不良影响”条款与其他相关条款的混乱适用问题和对“不良影响”条款法律意义认知混乱的问题,其中相关条款主要包括《商标法》第三十二条、《商标法》第四十四条第一款,《商标法》第十条第一款第(七)项,对“不良影响”条款法律意义认知混乱主要体现为“不良影响”条款的定位不准确,以及该条款所要保护的利益认知不明。本文第三部分针对以上问题,分别从体系解释、文本分析以及立法目的的角度,对“不良影响”条款进行解析,力求探究“不良影响”条款的法律定位和应然价值,笔者认为“不良影响”条款应是对《商标法》第十条第一款第(八)项的列举加概括。本文第四部分主要是总结“不良影响”条款所应遵循的基本原则,这部分主要从四个角度分析适用“不良影响”条款时所应遵循的基本原则,?从商标标志本身出发;?以一般消费者的认知为主要因素;?以商标审查日的情况为准;(4)排除特定民事权益的争议。
[Abstract]:In the "WeChat" trademark objection case, the court of first instance ruled not to approve Chuanbo Asia Pacific's registration of the "WeChat" logo in accordance with the "adverse impact" clause.This judgment has aroused the discussion of the legal position and the correct application of the "adverse influence" clause in the academic and practical circles.Focusing on these two issues, the author through the application of the "adverse impact" clause of the case study, found that in judicial practice, "adverse impact" clause understanding and application is more confused, which is mainly reflected in the following two aspects:?"adverse effects" and other related provisions of the confused application?Confusion over the legal meaning of the "adverse impact" clause, such as the unclear legal position of the "adverse impact" clause, and the object content protected by the "adverse impact" clause,That is, the "adverse impact" clause to protect the interests of cognitive confusion.In view of these two problems, the article will study and discuss the "adverse impact" clause from the perspective of the text and legislative purpose of the "adverse impact" clause, and try to analyze it from the above analysis.Look for the basic principles to be followed in the application of the "adverse effects" clause.The first part of this paper takes the trademark case of WeChat as the breakthrough point, through the brief introduction of the trademark case of WeChat, leads to the problem discussed in the article, that is, the positioning and the accurate application of the "adverse effect" clause.The second part of this article is to summarize and sum up the current situation and problems of the application of the "adverse impact" clause, in the judicial practice,There are mainly problems in the confused application of the "adverse impact" clause and other relevant provisions, and the confusion in the understanding of the legal meaning of the "adverse impact" clause.The relevant provisions mainly include Article 32 of the Trademark Law, Article 44 (1) of the Trademark Law and Article 10 (1) (7) of the Trademark Law.The confusion of the legal meaning of the "adverse impact" clause is mainly reflected in the inaccurate orientation of the "adverse impact" clause and the unclear understanding of the interests to be protected by the clause.The third part of this paper aims at the above problems, from the angle of system interpretation, text analysis and legislative purpose, analyzes the "bad influence" clause, and tries to explore the legal position and the supposed value of the "bad influence" clause.The author thinks that the "adverse effect" clause should be the enumeration and generalization of Article 10 (1) (8) of Trademark Law.The fourth part of this paper is to summarize the basic principles of "adverse effects" clauses, this part mainly from four angles to analyze the application of "adverse effects" clauses should follow the basic principles?From the trademark itself?Is the perception of the average consumer the main factor?The date of trademark review shall prevail / exclude disputes over specific civil rights and interests.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.43

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