旧货翻修后二次销售的商标侵权问题研究

发布时间：2018-04-24 07:40

本文选题：旧货翻修二次销售 + 商标功能　；参考：《华东政法大学》2015年硕士论文

【摘要】：我国虽然地大物博,但是因为人口众多,导致人均资源紧张。国家倡导建设资源节约型社会,而本文将要讨论的旧货翻修后进行二次销售的行为正是能显著节约社会资源的良方,并且也能满足不同层次消费者差异化的消费需求。旧货行业目前在我国正蓬勃发展,交易额连年增长,然而对于旧货的二次销售行为涉及的法律问题却没有明确、详尽的法律规定,这可能会对行业发展产生一些不利影响。本文拟从商标侵权的角度对于旧货转卖时面临的商标方面的法律问题进行详细论述,希望能为司法机关具体判决旧货翻修后二次销售的商标侵权案件提供一些参考或者建议。本文共分五章:第一章,提出本文将要讨论的问题。在第一部分引出本文讨论的法律问题,旧货翻修后二次销售的商标侵权定性。为了更清晰地界定本文将要进行讨论的行为范围,笔者首先概括了旧货翻修二次销售的四项特征:一是真品旧货翻修的主体是商标权人及其授权者以外的第三人;二是旧货翻修的对象是尚保持着部分或全部原有使用价值的商品;三是真品旧货翻修需存在实质上的翻修行为;四是旧货翻修的销售需是回到市场流通渠道,面向不特定对象进行。其次对旧货翻修后二次销售的行为进行了分类,以方便后文依据不同种类进行全面而有条理的分析。笔者从三个不同角度进行了分类,一是根据翻修经营者进行翻修的程度不同可分为实质一致的翻修,更换外壳的翻修,更换核心零件构成再造的翻修;二是按照翻修后的销售情况分为作为新品进行销售,作为二手货销售,以及加贴旧货标记进行销售;按照是否使用原商标可以分为使用原商标进行销售,去除原商标进行销售,翻修后消除原商标加贴其他商标进行销售。接下来笔者按照对旧货翻修后二次销售的分类,对每一个类别进行详细论述,以翻修程度的不同为主线,将每一种分类从混淆可能性、商标功能的实现以及商标权用尽三方面进行依次讨论。第二章,实质一致的翻修。鉴于进行此类翻修行为一般不会涉及商品外观上的重大改变,在进行细分时,笔者从加贴原商标进行销售、去除原商标不加贴任何标志以及去除原商标加贴其它标志三方面进行更加细化的区分。第三章,更换外壳的翻修。因为更换旧货外壳或者外包装可能导致商品外观以及性质的改变,所以在本节中笔者讨论了更换外壳后将翻修旧货作为新品销售以及作为旧货销售的不同。第四章,更换核心零件构成再造的翻修。在下文进行分析时,笔者没有再进行种类细分,从混淆可能性、质量保障功能以及商标权用尽方面对已经构成了再造的翻修对商标权侵犯与否进行讨论。第五章,关于旧货翻修二次销售的司法建议。该章分为两部分,第一部分对上文每一类别的分析定性进行总结。在第二部分,笔者提炼出进行旧货翻修二次销售的侵权判定需要考量的因素:从翻销人是否对翻销品性质进行了明确标识进行考量;从翻销人是否在经营行为过程中进行告示的角度;从翻销人是否以自有品否针牌名义提供翻销商品后续服务角度进行考量;从旧货商品原有的商标标识是否被翻销人去除角度进行考量;从翻销品的实际性质角度进行考量。
[Abstract]:Although our country is vast, but because of the large population, it leads to the shortage of resources per capita. The State advocates the construction of a resource-saving society, and the behavior of the two sales after the refurbishment of the old goods is the good way to save the social resources significantly, and also to meet the different consumption demand of different levels of consumers. At present, the trade is booming in China, and the volume of trade has increased year after year. However, the legal problems involved in the two sales of the old goods are not clear, and the detailed law stipulates that this may have some adverse effects on the development of the industry. In detail, we hope to provide some references or suggestions for the two sale trademark infringement cases of the old goods after the refurbishment of the old goods. This article is divided into five chapters: the first chapter, the problems to be discussed in this article. In the first part, the legal issues discussed in this paper, the trademark infringement of the two sales after the refurbishment of the old goods. More clearly defined the scope of this article to be discussed, the author first summed up the four features of the two sales of the old goods refurbishment: first, the main body of the refurbishment of the real goods is the trademark owner and the third other than the authorized person; two, the object of the refurbishment of the old goods is that the object of the refurbishment of the old goods is a commodity that still maintains some or all the original use value; and three is the genuine product. The refurbishment of the old goods needs substantial revision; four, the sale of the old goods refurbishment needs to be returned to the market circulation channel and to the non specific object. Secondly, the behavior of the two sales after the refurbishment of the old goods is classified, in order to facilitate the later text to carry out a comprehensive and orderly analysis according to the different kinds. The author has carried out a division from three different angles. Category, one is based on the extent to which the refurbishment of the refurbishment can be divided into substantial and consistent refurbishment, replacement of the refurbishment of the shell, and the replacement of the refurbished refurbishment of the core parts; two, in accordance with the sales situation after the refurbishment, is divided into sales as new products, used as secondhand sales, and in addition to the label of the old goods; in accordance with the use of the original or not. The trademark can be divided into the use of the original trademark for sales, the removal of the original trademark for sale, the renovation of the original brand after the elimination of other trademarks and other trademarks for sale. Next, the author in accordance with the classification of the two sales after the refurbishment of the old goods, each category is discussed in detail, in order to refurbishment of the different degree of the main line, each category from the possibility of confusion, The realization of the function of the trademark and the exhaustion of the trademark right are discussed in three aspects. The second chapter, the substantial refurbishment. In view of the fact that this kind of refurbishment does not generally involve significant changes in the appearance of the goods, in the subdivision, the author sells the original trademark by adding the original trademark, removing the original trademark without any signs and removing the original trademark. In the third chapter, change the refurbishment of the shell, as the replacement of the outer shell or the outer packing may lead to the change of the appearance and nature of the goods, so in this section the author discusses the difference between the replacement of the shell and the sale of the old goods as a new product and the sale of the old goods in this section. The fourth chapter, the fourth chapter, is the fourth chapter. In the following analysis, the author does not carry out a subdivision of the kind, from the possibility of confusion, the quality guarantee function and the use of the trademark right to discuss the infringement of the trademark right or not. The fifth chapter, the judicial suggestions on the two sales of the refurbishment of the old goods. The two part, the first part summarizes the analysis and qualitative analysis of each category in the first part. In the second part, the author refines the factors that need to be examined for the determination of the infringement judgment of the two sales of the old goods. Degree; from the point of view of whether the seller can provide the following service in the name of the private product or not, from the point of view of whether the original trademark of the old goods is removed by the turnover person, and the actual nature of the goods is considered.

【学位授予单位】：华东政法大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.43

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