商标反向混淆侵权研究

发布时间：2018-07-10 11:51

本文选题：商标 + 反向混淆侵权　；参考：《宁波大学》2017年硕士论文

【摘要】：随着社会的日益发展和进步,人们的认知水平不断提高,对价值的追求也在悄然改变,其中之一就是对于商标的利用。早期的商标主要在于商品的区分识别,而如今在强大的市场经济的引领之下,商标的功能更多的体现在其商业价值上,成为标识产品的代表。相对于早期商标的低制作成本,现在的商标制作受各个方面的影响,成本极大提高了。一个商标具有好的艺术创意的成本投入,比一个简单普遍的商标的成本投入要大很多,以至于某些相对较大型的企业、公司为了达到降低在此项上的投入,通过动用自身经济地位、经济实力等优势打压小型企业、公司,从而达到对该企业、公司商标的占有使用的目的。于此,本文就现如今的市场经济中的商标反向混淆现象做一番介绍研究。文章第一部分写的是商标反向混淆侵权的基本理论研究,分别从商标反向混淆的起源、发展、概念、特征以及认定这几个方向进行介绍。文章第二部分讲的是商标反向混淆构成侵权的实证研究,先对我国现状进行分析,总结所存在的现行问题,然后再通过进行中美典型案例分析。第三部分,商标反向混淆侵权的中国模式完善路径。这一部分主要是针对第二部分所总结的问题提出相应的完善建议。
[Abstract]:With the development and progress of society, people's cognitive level is improving, and the pursuit of value is changing quietly, one of which is the use of trademark. The early trademark mainly lies in the differentiation and identification of goods, but now under the guidance of the strong market economy, the function of trademark is more embodied in its commercial value and become the representative of the marking product. Compared with the low production cost of the early trademark, the current trademark production is affected by various aspects, the cost has been greatly increased. The cost of a trademark with a good artistic idea is so much higher than that of a simple universal trademark that some of the relatively large enterprises, in order to achieve a lower investment in this area, By using its own economic status, economic strength and other advantages to suppress small enterprises, companies, so as to achieve the purpose of the use of the enterprise, company trademark. In this paper, the trademark reverse confusion in the present market economy is introduced. The first part of the article is the basic theoretical research of trademark reverse confusion infringement, respectively from the origin, development, concept, characteristics and identification of trademark reverse confusion. The second part of the article is about the empirical study of trademark reverse confusion constituting infringement. Firstly, it analyzes the current situation of our country, summarizes the existing problems, and then through the typical case study between China and the United States. The third part, the trademark reverse confusion infringement of the Chinese model perfect path. This part mainly aims at the second part summarizes the question to put forward the corresponding consummation suggestion.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.43

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