网购消费者知情权保护法律问题研究

发布时间：2018-07-23 12:06

【摘要】：随着当今时代互联网的飞速发展,新型的网络购物消费模式也随之出现,其低成本、高效便捷的特点深得广大消费者的喜爱。诸多网络交易平台随之应运而生,如京东商城、淘宝网、唯品会等等,这些网络平台的建立和兴起,使得消费者在有网络的条件下,随时随地就可以通过浏览这些平台的网页来选择和购买自己心仪的产品或者服务。网络购物的方便和快捷,很好地适应了当今人们快节奏的生活方式。然而,消费者在浏览网页,选择自己需要的商品和服务时,往往只能通过网络经营者在该网站提供的有关商品和服务的图片和文字描述的信息,无法真正触摸或者体验到其产品或者服务,这样的话,网购消费者将面临着因虚假信息而被误导购买的潜在风险。在网络平台这一虚拟的环境下,网络消费者无法事先真正判断和了解商品或者服务的真实情况,只能在付款收到货物后知晓。鉴于此,与传统的消费者知情权比较,网络消费者的知情权更容易受到侵害。所以,我们应该更加重视对网购领域消费者的保护。尽管我国顺应网络时代潮流的发展,于2014年新修订的《消费者权益保护法》中,将网络领域消费者知情权的保护纳入该法规定的范畴之内,但是,由于我国针对网络领域消费模式的法律规制尚处于起步阶段,这些修改之后的法条仍然有其缺陷之处,仍需进一步完善。再加上当前我国法律体系中并没有专门的法律法规来针对网络消费做出规制,鉴于此,本文以网络购物领域消费者知情权屡被侵犯这一社会现象为立足点,从法律方面来研究网络购物领域消费者知情权面临的诸多相关问题,在分析这些问题产生的原因基础上,结合国外一些国家针对该领域的相关立法经验,来对我国网购领域消费者知情权的法律保护提出几点建议。具体而言,本文正文共分为四部分。第一部分阐述了网购消费者知情权的基础理论,从分析传统领域消费者知情权的含义和内容出发,引出网购领域消费者知情权的基础理论,并通过分析保障该领域消费者知情权重要性来探讨保护网购消费者知情权的意义。第二部分主要分析了我国网购消费者知情权保护现状,并指出我国保护网购消费者知情权存在的问题及问题产生的原因,为下文寻求相关法律对策奠定理论基础。第三部分则是探讨了国外针对网购消费者知情权保护的相关法治经验,并通过总结研究,分析国外相关法治经验对我国网购消费者知情权保护的启示与借鉴。第四部分是本文的核心内容,即通过上文相关理论的奠定,得出我国网购消费者知情权保护的法律对策。首先从立法层面来完善我国网购消费者知情权的相关规定。然后从制度层面来确保网购消费者知情权不被侵犯,主要包括强化信息披露制度,健全信用评价机制和构建相关监管机制三个制度构建内容。再次,从行业自身来进行约束,加强行业自律监督。最后,建议提高网购消费者的维权意识,以减少侵权行为的发生,从而进一步保障网购消费者知情权。
[Abstract]:With the rapid development of the Internet in the present era, the new type of network shopping consumption pattern also appears, and its low cost, efficient and convenient characteristics are deeply loved by the consumers. Many network trading platforms have come into being, such as the Jingdong mall, Taobao network, vip.com and so on, the establishment and rise of these network platforms, so that consumers are Under the condition of network, we can choose and buy their own products or services by browsing the web pages of these platforms anytime and anywhere. The convenience and shortcut of online shopping are well adapted to the fast pace of life today. However, when consumers browse the web and choose the goods and services they need, they often have to Through the information of the picture and text description of the goods and services provided by the network operator on the web site, it can't really touch or experience its products or services. In this way, the online shopper will be faced with the potential risk of misinformation, which is misled by false information. In the virtual environment of the network platform, the network consumer will not In view of this, the right to know of Internet consumers is more vulnerable to infringement. Therefore, we should pay more attention to the protection of consumers in the field of online shopping. Although China follows the trend of the network era. The development of the consumer rights protection law, which was revised in 2014, included the protection of the right to know of consumers in the network field within the scope of the law. However, because the legal regulation of the consumption pattern in the network field is still in its infancy, the revised law still has its defects and still needs to be further improved. In addition, there are no special laws and regulations in the current legal system of our country to regulate the network consumption. In view of this, this article is based on the social phenomenon that the consumer's right to know repeatedly in the field of Internet shopping, and studies the many related problems that the consumers' right to know in the field of Internet shopping from the legal aspect. On the basis of the causes of the problems, some suggestions are put forward to the legal protection of the right to know of consumers in the field of online shopping. The text is divided into four parts. In the first part, the first part expounds the basic theory of the right to know of the consumers in online shopping, and from the analysis of the traditional field. The meaning and content of the consumer's right to know, the basic theory of consumers' right to know in the field of online shopping, and the significance of protecting the right to know of consumers in the field by analyzing the importance of protecting the right to know of consumers in this field. The second part mainly analyzes the current situation of the protection of the right to know in China's online shopping, and points out that China's online purchase is protected. The problems of the right to know and the reasons for the problem are the theoretical basis for the following legal countermeasures. The third part is to discuss the relevant rule of law experience for the protection of the right to know of online shopping consumers abroad, and to analyze the foreign related rule of law experience on the protection of the right to know of the consumers in China's online purchase. The fourth part is the core content of this article, that is, the Legal Countermeasures of protecting the right to know of the consumers in China are obtained through the relevant theories of the previous article. First, the relevant provisions of the right to know of the consumers in China's online shopping are perfected from the legislative level. Then, from the institutional level to ensure that the right to know of the consumers is not infringed on the system level, and the main package is the main package. We should strengthen the information disclosure system, improve the credit evaluation mechanism and build the relevant regulatory mechanism to build three systems. Thirdly, we should restrict the industry itself and strengthen the self-discipline supervision of the industry. Finally, it is suggested to improve the awareness of the rights of the consumers in the net purchase, so as to reduce the birth of the tort and further guarantee the right to know of the consumers.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.8

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