我国出口企业社会责任战略研究

发布时间：2018-04-29 10:01

本文选题：竞争优势 + 企业社会责任战略　；参考：《湖南大学》2008年硕士论文

【摘要】： 随着近年来国际国内一系列产品有关的公共环境、道德危机的爆发,以及跨国公司生产守则运动的兴起,企业社会责任概念(Corporate Social Responsibility,CSR)更得以广泛传播。我国出口企业面临着比以往更为严厉的环境、道德审查,甚至有个别企业由于达不到跨国公司生产守则标准而遭遇撤单,蒙受巨大损失。而根据战略性企业慈善行为理论,当企业的社会责任行为同时具有良好的社会效益和经济效益时,就可能对企业的竞争环境产生积极影响。因此,研究我国出口企业如何通过实施战略性企业社会责任,提升自身责任竞争力具有重要的理论价值和现实意义。本文首先运用历史分析的方法对国内外学者关于(战略性)企业社会责任以及竞争优势理论的文献进行综述。然后结合各种竞争优势理论,给出企业社会责任影响企业经济绩效的各种理论解释。以往文献在区分企业短期(财务、市场表现)绩效和长期(可持续发展能力)绩效的前提下,表明企业社会责任与企业短期绩效之间的关系往往并不明确,而与长期绩效存在比较显著的正向关系。文章对此做了简要分析。而后运用归纳分析和演绎推理相结合的方法,分析了目前我国出口企业频繁遭遇社会责任壁垒的内因、外因;而后总结出口企业所遭遇社会责任壁垒的主要形式,并把该问题放在WTO规则的法律框架中进行分析,说明目前所谓的社会责任壁垒实际是游走于国际商法的灰色地带,缺乏明确的法律依据。而我国企业为突破社会责任壁垒所做出的战略性措施,目前也仍处于起步阶段,手段途径单一。本文随后运用模型分析的方法,在归纳总结相关理论的基础上,建立不对称信息条件下出口企业社会责任战略博弈模型。从国内出口企业的视角出发,在一个引入产品社会责任属性差异的博弈模型基础上,简要分析它们面对国外采购企业不确定的社会责任倾向时,如何通过企业社会责任战略的选择,改善自己的需求条件和竞争优势,从理论上证明企业承担社会责任的程度和实施的成本成反比,和国外采购商的偏好程度成正比。而在不对称信息的条件下,为了避免由于其行为未达到企业社会责任要求的原因失去潜在客户,出口企业也会为社会责任行为投入更多关注。最后根据前述研究结论,为提高我国出口企业的责任竞争力,促进我国出口企业的社会责任行为,而提出若干措施建议。
[Abstract]:In recent years, with a series of international and domestic products related to the public environment, the outbreak of moral crisis, and the rise of multinational companies' production codes, the concept of corporate social responsibility (CSR) has been more widely disseminated. China's export enterprises are facing a more severe environment than before, moral review, and even some enterprises have suffered huge losses due to their failure to meet the standards of the multinational companies' codes of production. According to the theory of strategic corporate philanthropy, when corporate social responsibility behavior has both good social and economic benefits, it may have a positive impact on the competitive environment of enterprises. Therefore, it is of great theoretical value and practical significance to study how to improve the competitiveness of our export enterprises through the implementation of strategic corporate social responsibility. Firstly, this paper summarizes the literature on corporate social responsibility and competitive advantage theory of domestic and foreign scholars by using the method of historical analysis. Then, combined with various theories of competitive advantage, various theories of corporate social responsibility affecting corporate economic performance are given. On the premise of distinguishing between short-term (financial, market performance) performance and long-term (sustainable development capability) performance, the previous literature shows that the relationship between corporate social responsibility and corporate short-term performance is often not clear. There is a significant positive relationship with long-term performance. This article has made the brief analysis to this. Then, by using the method of inductive analysis and deductive reasoning, this paper analyzes the internal and external causes of the social responsibility barriers encountered frequently by Chinese export enterprises, and then summarizes the main forms of social responsibility barriers encountered by export enterprises. The analysis of this problem in the legal framework of WTO rules shows that the current so-called barriers to social responsibility are actually wandering in the grey area of international commercial law and lack of clear legal basis. However, the strategic measures taken by Chinese enterprises to break through the barriers of social responsibility are still in their infancy and the means are single. Then this paper uses the method of model analysis, on the basis of summing up the relevant theories, establishes the strategic game model of export enterprises' social responsibility under the condition of asymmetric information. From the perspective of domestic export enterprises, on the basis of a game model which introduces the differences of product social responsibility attributes, this paper briefly analyzes their tendency to face the uncertain social responsibility tendency of foreign purchasing enterprises. How to improve the demand conditions and competitive advantages through the choice of corporate social responsibility strategy, and prove theoretically that the degree of corporate social responsibility is inversely proportional to the cost of implementation, and is directly proportional to the preference degree of foreign buyers. Under the condition of asymmetric information, in order to avoid losing potential customers because their behavior does not meet the requirements of corporate social responsibility, export enterprises will also pay more attention to social responsibility behavior. Finally, according to the above conclusions, some suggestions are put forward to improve the responsibility competitiveness of Chinese export enterprises and promote the social responsibility behavior of Chinese export enterprises.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F270

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