基于市场营销视角的茶企危机管理

发布时间：2018-03-18 19:07

本文选题：市场营销　切入点：茶叶企业　出处：《福建茶叶》2017年01期 　论文类型：期刊论文

【摘要】：在市场经济高速发展的背景下,茶叶市场的竞争更加激烈,市场环境也更加严峻,茶企所面临的营销风险也更多。为了能够实现自身的可持续发展,茶叶企业在营销过程中,必须要严格依据市场发展规律进行,结合自身产品的特点,以及企业的发展目标制定营销方案,开展营销活动,从而最大限度降低营销风险,降低企业经济损失。但是目前,从我国茶企发展的情况来看,企业市场营销过程中,依旧存在人力资源、财务、合作等诸多危机、隐患,强化茶企内部管理控制力度,树立危机意识,已经迫在眉睫。本文从三个方面对茶企市场营销危机管理进行研究。
[Abstract]:Under the background of the rapid development of market economy, the competition of tea market is more intense, the market environment is more severe, and the marketing risk of tea enterprises is more. In order to realize their own sustainable development, tea enterprises are in the process of marketing. We must strictly follow the laws of market development, combine the characteristics of our own products, and the development goals of enterprises to formulate marketing plans and carry out marketing activities, so as to minimize the marketing risks and reduce the economic losses of enterprises. Judging from the development of tea enterprises in our country, there are still many crises, such as human resources, finance, cooperation and so on, in the marketing process of enterprises, so as to strengthen the internal management and control of tea enterprises and establish a sense of crisis. This paper studies the marketing crisis management of tea enterprises from three aspects.
【作者单位】：商丘学院工商管理学院;
【分类号】：F426.82;F274

【参考文献】