实现品牌精准传播的实践探索

发布时间：2018-03-18 23:21

  本文选题：精准传播　切入点：国家电网公司　出处：《青年记者》2017年20期 　论文类型：期刊论文

【摘要】：正品牌传播是指企业通过广告、公关、销售、人际等传播方式,将品牌加以推广的过程,目的是为了树立特定的品牌形象。作为特大型能源央企,国家电网公司在品牌传播的道路上,经历了从不需要关注客户的传播,到必须关注客户的传播,再到思考传播什么内容,以及如何获得电力客户共鸣的过程。提升品牌价值的诉求内容与对象聚焦近几年,尽管国家电网公司在提供优质服务和履行社会责任方面,真抓实干,卓有成效,但其社会正向影响力还是比较
[Abstract]:Positive brand communication refers to the process of promoting brands through advertising, public relations, sales, interpersonal and other means of communication. The purpose of brand communication is to establish a specific brand image. On the road of brand communication, State Grid Company has experienced the communication of never paying attention to customers, to the communication of customers, and then to thinking about what content to spread. And how to get the resonance of power customers. Focus on the content and object of brand value promotion in recent years, although the State Grid Company in the provision of quality services and social responsibility, real work, effective, But its social positive influence is still a comparison.
【作者单位】： 国网四川省电力公司;
【分类号】：F273.2;F426.61;G206
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本文编号：1631792