行为需求导向下的寒地村镇商业系统规划布局研究
本文关键词：行为需求导向下的寒地村镇商业系统规划布局研究 出处：《哈尔滨工业大学》2014年硕士论文 论文类型：学位论文
【摘要】：由于我国城乡发展的区别对待,导致了我国农村地区与城市发展的差距逐渐的拉大,相比于城市农村地区尤其是寒地农村地区发展严重滞后。而寒地村镇商业系统建设一直是村镇建设过程中的薄弱环节,其规划编制一直被忽视,缺乏科学合理的控制引导。近年来,随着经济的发展,寒地村镇居民的生活方式与行为需求发生了巨大的改变,寒地村镇商业系统建设难以满足居民需求,因此,针对寒地村镇商业系统规划布局研究具有重要的意义。本文在国内外城镇商业系统规划研究的基础上,结合对商业系统规划内容及国家相关标准对比分析,总结分析了商业系统规划的影响因素。其次,实地调查分析了寒地村镇商业系统建设概况,了解寒地商业系统现状供给特征。此外,通过随机入户问卷调查的方式,对村镇居民商业行为特征进行调查,了解村镇居民购物出行、购物消费及休闲行为等商业行为现状特征。并且对村镇居民商业系统满意度进行调查,了解各类商业系统的满意度水平,并运用spss软件分析村镇居民商业系统满意度影响因子。在此基础上,调查分析了寒地村镇居民商业系统需求度,详细了解各类商业系统的现状使用与需求情况,结合层次分析法构建了完善地、具有地域特色地村镇商业系统需求评价体系。通过对村镇居民的问卷调查,计算村镇商业系统各需求因子所占比重,从村镇居民行为需求的视角,分析各类商业系统及各需求因子的重要程度,为将来寒地村镇商业系统规划作参考。基于村镇商业系统现状调查及村镇居民行为需求特征调查的基础上,总结分析了目前村镇商业系统供需矛盾,结构失衡,层次单一体系不完善,空间布局不均衡,建设标准低等问题凸显。针对以上矛盾,提出了构建多层次、种类齐全、规模合理的商业系统配建体系,提出科学合理的、具有地域适应性的空间布局策略,建立了村镇商业系统运营评估体系完善了其管理机制。
[Abstract]:Due to the differential treatment between urban and rural development in China, the gap between rural areas and urban development has gradually widened. Compared with the urban rural areas, especially in the cold rural areas, the development of the commercial system has been a weak link in the process of the construction of villages and towns, and its planning has been ignored. Lack of scientific and reasonable control guidance. In recent years, with the development of economy, the lifestyle and behavior needs of residents in cold villages have changed greatly, and the construction of commercial system in cold villages and towns is difficult to meet the needs of residents. Therefore, it is of great significance to study the planning and layout of commercial system in cold villages and towns. This paper is based on the research of commercial system planning in cities and towns at home and abroad. Combined with the commercial system planning content and related national standards comparative analysis, summarized and analyzed the business system planning impact factors. Secondly, the field investigation and analysis of the cold town commercial system construction situation. In addition, through the way of random household survey, to investigate the characteristics of commercial behavior of village residents, to understand the shopping trip of village residents. Shopping consumption and leisure behavior and other business behavior characteristics. And the village residents satisfaction with the business system survey to understand the level of satisfaction of various business systems. On the basis of the analysis of the influencing factors of the satisfaction degree of the commercial system in the village and town by using spss software, the demand degree of the commercial system of the residents in the cold region is investigated and analyzed. Detailed understanding of the use of various business systems and needs, combined with the Analytic hierarchy process to build a perfect, regional characteristics of the needs of village and town business system needs evaluation system. Through the questionnaire survey of the residents of villages and towns. Calculate the proportion of the demand factors of the village and town commercial system, and analyze the importance of the various commercial system and each demand factor from the perspective of the behavior demand of the village and town residents. Based on the investigation of the present situation of the commercial system and the characteristics of the behavior needs of the residents, this paper summarizes and analyzes the contradiction between supply and demand and the imbalance of the structure of the commercial system in the village and town. The single hierarchy system is not perfect, the space layout is not balanced, the construction standard is low and so on. In view of the above contradiction, put forward to build a multi-level, complete, reasonable scale of commercial system construction system. This paper puts forward a scientific and reasonable spatial layout strategy with regional adaptability and establishes the evaluation system of village and town commercial system to perfect its management mechanism.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU982.29
【相似文献】
相关期刊论文 前10条
1 张希舜;;“卫星商业系统”卫星的特性、投资与收益[J];国外空间动态;1981年08期
2 橰辅民;;商业食品冷藏库的现状及其现代化的设想[J];冷藏技术;1984年01期
3 沈庆和;;商业储运工作也是包装管理工作[J];中国包装;1992年01期
4 ;全省商业系统冷库节能会议结束[J];广东制冷;1984年03期
5 周金贤;;制度锻造优秀企业[J];现代家电;2008年05期
6 黄荣新;质量是永远的名牌[J];物流科技;1998年01期
7 何玉菁;基于XML的智能商业系统的实现[J];佛山科学技术学院学报(自然科学版);2003年02期
8 ;德州地区又现自行车热[J];中国自行车;1995年06期
9 胡经容;;包装要闻[J];包装工程;1992年04期
10 邓浣尘;何以莹;;多层综合商厦火灾后的测定与修复处理[J];建筑施工;1993年02期
相关会议论文 前3条
1 赵学贤;;谈谈怎样办好贸易中心[A];工业品贸易中心理论研讨会论文集[C];1985年
2 殷东宝;陆建华;;正确处理六大关系 务实推进商业改革——常熟市商业系统深化国有集体商业改革的启示[A];“羊城杯”深化商品流通体制改革研讨会论文集[C];1999年
3 张一鸿;张雨竹;;商业系统分析与商业科技发展战略[A];发展战略与系统工程——第五届系统工程学会年会论文集[C];1986年
相关重要报纸文章 前10条
1 包连庄 冯春晖 张惠;西和商业系统去年引资2200万元[N];甘肃日报;2003年
2 本报记者 沈娟;节日商机不放过 商业系统促销忙[N];国际商报;2013年
3 本报记者 运主伦;这世界变化快[N];金昌日报;2008年
4 大商联;大连召开“商业系统诚信经营示范创建活动”大会[N];经理日报;2009年
5 张青;北京商业重组添新内容[N];中国商报;2000年
6 本报记者 黎安;破境外营销瓶颈 建自主商业系统[N];国际商报;2009年
7 记者 吴昊邋通讯员 苏志东 谭应杰;全市商业系统学习取经[N];长江日报;2007年
8 梁发璋;用真情播撒阳光[N];新乡日报;2008年
9 孟令昕邋张鑫浩;商业系统：做好“两服务” 达到“两满足”[N];杭州日报;2007年
10 记者 惠程华;独步商海风急浪险双管齐下地阔天宽[N];甘肃日报;2001年
相关硕士学位论文 前1条
1 陈蕾蕾;行为需求导向下的寒地村镇商业系统规划布局研究[D];哈尔滨工业大学;2014年
，本文编号：1378452
本文链接：https://www.wllwen.com/guanlilunwen/chengjian/1378452.html
