基于行为心理分析的商业中心区媒体立面设计策略研究

发布时间：2018-03-03 11:25

本文选题：重庆市　切入点：商业中心区媒体立面　出处：《重庆大学》2016年硕士论文　论文类型：学位论文

【摘要】：对于商业中心区媒体立面设计,国内外一些专家学者都进行过一定的研究与探索,但更多的是在设计者的思维下以传统建筑学研究的视角出发,以技术层面的定性研究为主,而真正能把研究要素量化,并做出针对于受众行为模式以及心理满意度的研究相对较少。本文的研究将对学术上这一部分研究内容进行探讨与补充,更多地是结合商业中心区人群的行为模式分析以及探究人群对于媒体立面心理满意度的影响因子。从而做到对商业中心区的媒体立面进行定性和定量结合的研究。本文选定重庆市的商业中心区媒体立面为研究对象,将调研地点选择在重庆的三个核心商业中心区——解放碑商业中心区,江北观音桥商业中心区以及沙坪坝三峡广场商业中心区。建立了一个相对全面的调查体系,并针对性的选取有代表性的媒体立面进行调查研究。通过参与观察调研法,问卷统计调研以及走访式调研相结合的方法,针对调研数据进行比较分析以及数理统计,最后分析得出重庆市商业中心区媒体立面的发展现状,以及针对现状问题及统计分析结果而制定出的商业中心区媒体立面的设计策略。本文主要由以下四部分构成:第一部分为绪论(文章第一章):界定本文的研究对象,阐述研究背景,确定研究目的,研究方法以及研究框架,由于在本文视角下的对于商业中心区媒体立面的研究在学界较少,笔者在研究现状部分,更多的是研究关于行为心理,商业中心区以及媒体立面设计三方面的研究。第二部分为本文的基础研究(第二章):在文章第二部分,笔者对商业中心区媒体立面的发展做了一个概述,并研究了与之相关的包括场所理论,环境行为学理论等在内的理论,以之作为指导,界定了基于行为心理分析的商业中心区媒体立面设计的内涵与要素。第三部分为调查研究部分(第三章、第四章):在这一部分中,笔者选取了以参与调查以及问卷调研为主要的调研方法。确定了三个商业中心区中的六个调研对象,建立了商业中心区媒体立面设计的影响因子体系并设计调查问卷,进行基于研究视角下的调查研究;在第四章的分析研究阶段笔者对调研现状,调研统计的数据进行了定性和定量的分析,由此得到与之对应的结论。第四部分(第五章)为策略部分:对调查分析结果进行了梳理,针对人群的行为模式,提出了以空间句法理论主导的设计策略,并提出设计原则;针对人群对于媒体立面的心理满意度评价,得出各因子之间的相关性关系,进而提出商业中心区媒体立面的针对性设计策略。第五部分(第六章)为实践部分:以2015年重庆江北观音桥天街2号夜景照明设计项目为例,对上文研究成果加以运用,详细论述其设计的方法与过程,并对该案例进行设计后分析,证实本文研究的有效性。
[Abstract]:Some experts and scholars at home and abroad have done some research and exploration on the media facade design of the central business district, but most of them are based on the traditional architectural research perspective and the qualitative research on the technical level in the designer's mind. However, the research elements can be quantified, and the research on the behavior pattern and psychological satisfaction of the audience is relatively few. The research in this paper will explore and supplement the academic content of this part of the research. It is more important to analyze the behavior pattern of the people in the central business district and to explore the influencing factors of the crowd's psychological satisfaction to the media facade, so as to make the qualitative and quantitative research on the media facade in the center of the business district. In this paper, the media facade in the central business district of Chongqing is selected as the research object, The research sites will be selected in the three core commercial centers of Chongqing-Jiefangbei Commercial Center, Jiangbei Guanyinqiao Commercial Center and Shapingba three Gorges Plaza Commercial Center. A relatively comprehensive investigation system has been established. The representative media facades are selected for investigation and research. Through the methods of participating in observation survey, questionnaire statistical investigation and visiting investigation, the comparative analysis and mathematical statistics of the survey data are carried out. Finally, the development status of the media facade in the central business district of Chongqing is analyzed. This paper is composed of four parts: the first part is the introduction (Chapter 1: define the research object of this paper. The background, purpose, method and framework of the research are described. Since the research on the media facade in the central business district is less in the academic world, the author is more concerned with the behavioral psychology in the current research part. The second part is the basic research of this paper (Chapter two: in the second part, the author makes an overview of the development of the media facade in the commercial center area. And the related theories, including the theory of place, the theory of environmental behavior and so on, are studied. This paper defines the connotation and elements of the media facade design in the central business district based on behavioral psychoanalysis. The third part is the part of investigation and research (Chapter 3, Chapter 4th: in this part, In this paper, the author chooses the method of participating in the investigation and questionnaire as the main research method, determines the six research objects in the three central business districts, establishes the influence factor system of the media facade design in the central business district and designs the questionnaire. The author carries on the investigation research based on the research angle, in the 4th chapter analysis research stage, the author carries on the qualitative and the quantitative analysis to the investigation present situation, the investigation statistics data, From this, we get the corresponding conclusion. Part 4th (Chapter 5th) is the strategy part: combing the results of investigation and analysis, aiming at the behavior pattern of the crowd, putting forward the design strategy which is dominated by the theory of space syntax, and putting forward the design principle; According to the evaluation of the crowd's psychological satisfaction for the media facade, the correlation between the various factors is obtained. Then it puts forward the targeted design strategy of the media facade in the central business district. Part 5th (Chapter 6th) is the practical part: take the lighting design project of No.2 Tianjie, Jiangbei Guanyinqiao, Chongqing in 2015 as an example, and apply the above research results. The method and process of the design are discussed in detail, and the post-design analysis of the case proves the validity of this study.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TU247

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