自我肯定在风险性信息传播中的作用研究

发布时间：2018-05-19 11:25

本文选题：自我肯定 + 乐观性偏差　；参考：《管理学报》2017年05期

【摘要】：自我肯定能削弱人们对于风险性信息的心理防御,增强信息说服效果,但当前对自我肯定会否引发过度反应尚不明确。为此设计了随机分配实验,通过回归与显著性区域检验发现:(1)自我肯定对风险性信息说服的促进作用随着防御反应增强而增强;(2)在低相关性接收者中,自我肯定能增强信息在防御反应较强接收者中的说服效果,并削弱过度反应,如过度恐惧情况;(3)在相关性较高的接收者中,自我肯定增强说服的作用不甚明显,甚至存在加剧高相关与高防御接收者对信息反应不足的情况。检验了自我肯定对风险性信息说服效果的边界条件,对自我肯定与风险性信息沟通理论形成补充;且指出了应用自我肯定方法的适用对象。
[Abstract]:Self-affirmation can weaken people's psychological defense against risk information and enhance the effect of information persuasion, but it is not clear whether self-affirmation will lead to overreaction at present. In this paper, a randomized assignment experiment was designed. By regression and significant region test, we found that the role of self-affirmation in promoting risk information persuasion increased with the increase of defense response among the low correlation recipients. Self-affirmation enhances the persuasive effect of information among the more defensive recipients, and weakens overreaction, such as over-fear.) in the highly correlated recipients, the effect of self-affirmation enhancing persuasion is not obvious. There are even high-correlation and high-defense recipients of information response to the situation. The boundary conditions of self-affirmation to risk information persuasion are tested, which is complementary to the theory of self-affirmation and risk information communication, and the applicable object of applying self-affirmation method is pointed out.
【作者单位】：中国科学院大学经济与管理学院;
【基金】：国家自然科学基金资助项目(71302126)
【分类号】：C93

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