应对突发公共事件中我国政府形象管理的研究

发布时间：2018-04-21 21:01

本文选题：政府形象 + 突发公共事件　；参考：《中共江苏省委党校》2014年硕士论文

【摘要】：良好的政府形象是政府的无形资产，对于政府的工作有着事半功倍的作用，它有助于政府的服务理念得到优化，使政府的公信力、凝聚力和号召力得到提升，从而保障政府的合法性和权威性，在政治、经济、文化建设等各个领域都有着强大的推动力。政府的形象的管理需要从日常管理中着手，形成规律性的、制度化的日常规范，但同时也要密切关注和重视非常态化下的政府形象，即应对突发公共事件中的政府形象管理，可以为政府发挥高效危机管理能力提供有效保障。近年来，我国突发公共事件频发，带来财产的巨大损失，并危及着公众生命安全，造成社会的不稳定，由此经常会对政府形象造成一定负面影响。但危险与机遇向来并存，政府如果能够及时优化管理，妥善处理和化解危机，也就可以经受危机考验而提升自身形象。所以说突发公共事件是政府形象管理的关键点或者说是转折点，不容轻视。另一方面，良好的政府形象又能增强政府的公信力，使公众对于政府危机决策认同感的提高，政府危机动员力大大增强，减少社会混乱，从而促进政府有效应对突发公共事件。因此，，应对突发公共事件中政府形象的管理具有一定的实际研究价值，这也是本文选题的意义所在。本文从基本概念阐述出发，借鉴前人的理论研究，结合中国实际，将政府形象管理置于突发公共事件的视角进行思考。在研究中，采用理论和实践相结合的方法、系统研究和文献参考，选取了近年来我国突发公共事件造成影响中较为典型的标本性事件“7·23动车追尾”，并结合其它实际案例，分析了当下我国政府在应对突发公共事件中政府形象管理的困境。同时，在公共管理的学科思想和理论的指导下，借鉴建议企业管理思想中的CIS（企业识别系统），从重塑政府形象理念、规范政府行为、统一政府视觉识别三个方面进行困境的破解。
[Abstract]:A good image of the government is the intangible asset of the government, which has a double effect on the work of the government. It helps to optimize the service concept of the government and enhance the credibility, cohesion and appeal of the government. So as to ensure the legitimacy and authority of the government, in the political, economic, cultural construction and other fields have a strong driving force. The management of government image needs to start from the daily management to form regular and institutionalized daily norms, but at the same time, we should pay close attention to the non-normal government image, that is, to deal with the government image management in public emergencies. It can provide effective guarantee for the government to give full play to the ability of crisis management. In recent years, public emergencies occur frequently in our country, which brings great loss of property, endangers the safety of public life, and causes social instability, which often has a negative impact on the image of the government. But the danger and the opportunity always coexist, if the government can optimize the management in time, deal with and resolve the crisis properly, it can withstand the crisis test and improve its image. Therefore, public emergencies are the key point or turning point of government image management, which should not be belittled. On the other hand, a good image of the government can enhance the credibility of the government, enhance the public's sense of recognition for the government's crisis decision, greatly enhance the government's crisis mobilization power, reduce social chaos, and thus promote the government to deal with public emergencies effectively. Therefore, to deal with the management of government image in public emergencies has certain practical research value, which is the significance of this paper. This paper starts from the basic concept, draws lessons from the previous theoretical research, combines the Chinese reality, puts the government image management in the public emergency angle of view to carry on the ponder. In the research, by combining theory with practice, systematic research and literature reference, we select the typical specimen event "723 train rear-end" in recent years, and combine with other practical cases. This paper analyzes the plight of the government image management in dealing with public emergencies. At the same time, under the guidance of the subject thought and theory of public management, using CIS( Enterprise Identification system) in the thought of enterprise management as a reference, we can remodel the concept of government image and standardize government behavior. Unified government visual recognition of the three aspects of the plight of the solution.
【学位授予单位】：中共江苏省委党校
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D63

【参考文献】