地理标志产业集群自律机制分析——基于品牌关联的视角

发布时间：2018-07-05 11:12

本文选题：地理标志产品 + 品牌延伸　；参考：《华东经济管理》2012年02期

【摘要】：地理标志产业集群企业之间由于共享地理标志品牌,形成紧密的品牌关联,其他企业的品牌信用状况会直接影响本企业的利润,对其他企业的监督能够带来监督收益,这就构成了集群自律的动力机制,通过行业协会等公共管理部门弥补监督的不足,通过类似"熟人社会"的商业惯例等非正式制度来实施奖励和惩罚,能够增大违规违法成本,以维持集群的可持续发展。在集群内企业充分认识到品牌联结机制并有效运用行业协会等制度的情况下,能够实现集群内部自律,通过内部自律制度能够限制和杜绝群内的"造假"等败德行为。本研究对所有品牌型产业集群的内部管理和对可持续发展模式探索具有借鉴意义。
[Abstract]:Due to the sharing of geographical indication brands among the enterprises in the geographical indication industry cluster, the brand credit status of other enterprises will directly affect the profits of the enterprises, and the supervision of other enterprises can bring about the supervision income. This constitutes a dynamic mechanism for cluster self-discipline. It can increase the cost of violating the law by making up for the deficiencies of supervision through public administrative departments such as trade associations, and by imposing rewards and penalties through informal systems such as "acquaintance society" business practices. To maintain the sustainable development of the cluster. Under the condition that the enterprises in the cluster fully realize the mechanism of brand association and make effective use of the system such as the trade association, they can realize the self-discipline within the cluster, and through the internal self-discipline system, they can limit and eliminate the "fraud" and other bad moral behaviors in the group. This study can be used for reference to the internal management of all brand-based industrial clusters and to the exploration of sustainable development models.
【作者单位】：山东大学经济学院;山东轻工业学院文法学院;
【基金】：2011年山东省软科学计划项目“山东省地理标志产品品牌化机制与对策研究”(2011RKGA7028)
【分类号】：F273.2

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