技术革新趋势下我国零售商业模式创新发展路径探讨

发布时间：2018-06-12 05:36

本文选题：技术革新 + 零售商业　；参考：《商业经济研究》2017年05期

【摘要】：随着信息化的发展,零售业在流通领域也受到了技术革新的影响,突破了传统的零售业边界,开始借助技术革新与各个产业进行有效融合发展,如"农+超"模式、网络零售模式的出现,使得零售商业模式发生了巨大的变化,不断地改变着人们的消费方式和理念。总的来说,随着信息等技术的革新,零售商业模式出现了巨大的变化,开始不断融合发展,提高了零售行业的发展水平,也提升了经济的运行效率。本文在技术革新趋势发展的基础上,深刻分析我国零售商业模式创新发展路径,并在此基础上提出相应的对策与建议。
[Abstract]:With the development of information technology, the retail industry has also been influenced by technological innovation in the circulation field. It has broken through the boundary of the traditional retail trade, and started to integrate and develop effectively with the help of technological innovation and various industries, such as the mode of "agricultural superfluous". The appearance of network retail mode makes the retail business model change greatly, and constantly changes people's consumption mode and concept. In general, with the innovation of information and other technologies, the retail business model has undergone great changes, and began to merge and develop, thus improving the development level of the retail industry and improving the efficiency of the economy. On the basis of the trend of technological innovation, this paper makes a deep analysis of the development path of retail business model innovation in China, and puts forward corresponding countermeasures and suggestions.
【作者单位】：河南工业贸易职业学院;
【分类号】：F724.2

【相似文献】