制造商竞争环境下基于产品生命周期的闭环供应链的定价和生产策略研究

发布时间：2018-06-12 08:21

本文选题：闭环供应链 + 再制造　；参考：《中国管理科学》2013年03期

【摘要】：研究制造商竞争环境下基于产品生命周期的闭环供应链的定价和生产策略:产品第一个生命周期中,只有一个制造商利用原材料生产新制造产品,从第二个周期开始制造商生产新品的同时进行回收再制造、并且出现替代品生产商的竞争。建立两周期双寡头垄断的闭环供应链定价和生产优化模型,得到最优策略,然后将其扩展到多周期和无限周期的情况。结果表明:两周期中制造商应根据再制造成本节约的大小而采取不同的定价和生产策略;多周期中,除第一和最后一个周期外,制造商应采取相同的策略;无限周期中,制造商应在出现竞争后一直采用相同策略。三种情况下,制造商都应在第一周期中低价销售产品来保证第二周期中能回收更多的产品用于再制造以取得低成本的竞争优势;而且随着再制造产品成本节约的增大,制造商的利润和销售量增大,并且竞争者的利润和销售量减小。算例验证了上述结论。
[Abstract]:This paper studies the pricing and production strategy of closed-loop supply chain based on product life cycle in the competitive environment of manufacturers: in the first life cycle of products, only one manufacturer uses raw materials to produce new manufactured products. Starting from the second cycle, manufacturers produce new products at the same time as recycling and remanufacturing, and there is competition from manufacturers of alternatives. The closed-loop supply chain pricing and production optimization model of two-cycle duopoly is established, and the optimal strategy is obtained, which is then extended to multi-cycle and infinite periods. The results show that the manufacturer should adopt different pricing and production strategies according to the size of remanufacturing cost savings in two cycles, the manufacturer should adopt the same strategy in multi-cycle, except for the first and last cycle, and in infinite period, Manufacturers should always adopt the same strategy after competition. In all three cases, manufacturers should sell products at low prices in the first cycle to ensure that more products can be recycled for remanufacturing in the second cycle to achieve a low-cost competitive advantage; and as the cost savings of the remanufactured products increase, Manufacturers' profits and sales increase, and competitors' profits and sales decrease. A numerical example verifies the above conclusion.
【作者单位】：东南大学经济管理学院;青岛大学国际商学院;
【基金】：国家自然科学基金资助项目(71202142)
【分类号】：F274

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