我国智慧会展的发展现状与对策研究

发布时间：2018-04-17 14:39

本文选题：智慧会展 + 传统会展　；参考：《现代经济信息》2015年18期

【摘要】：近年来,互联网以及科技技术的发展给会展行业带来转型突破的机会,智慧城市、智慧生活已渐成为趋势,"智慧会展"一词近几年也逐渐在国内成为热门话题。现阶段,国内关于智慧会展的研究实践理论也相对较少,对于"智慧会展"的概念尚未有权威定义。其间,成都市博览局局长、成都市贸促会会长母涛在第十一届中国会展经济国际合作论坛上,阐述了"智慧会展"与产业升级的经验与思考,并提出所谓智能化,最核心的就是信息化。智慧会展与传统会展相比,最大的区别就是引入了物联网技术、移动互联网技术、以及大数据的分析和服务。由此可见,随着信息化以及科技技术的不断发展,智慧会展也会逐渐的应用于各个展会,对其概念和定义也会不断变化。智慧会展的萌芽发展对传统展会来说也是一个不小的挑战,智慧展览与传统会展的区别究竟在哪里,新时代的信息浪潮,如何通过智慧会展来促进我国会展业的优化升级是我们不得不思考的问题。
[Abstract]:In recent years, the development of the Internet and science and technology has brought the opportunity of transformation and breakthrough to the exhibition industry. Wisdom city and intelligent life have gradually become a trend. In recent years, the word "wisdom exhibition" has gradually become a hot topic in China.At present, the domestic research and practice theory on wisdom exhibition is relatively few, and there is no authoritative definition of the concept of "wisdom exhibition".Meanwhile, at the 11th session of the International Forum on International Cooperation in China's Exhibition economy, Mother Tao, director of the Chengdu City Expo Bureau and president of the Chengdu Council for the Promotion of Trade, elaborated on the experience and thinking of "wisdom exhibition" and industrial upgrading, and put forward the so-called "intelligence".The core is information.The biggest difference between wisdom exhibition and traditional exhibition is the introduction of Internet of things technology, mobile Internet technology, and big data's analysis and service.It can be seen that with the development of information technology and technology, the wisdom exhibition will be gradually applied to each exhibition, its concept and definition will be constantly changing.The budding development of the wisdom exhibition is also a big challenge to the traditional exhibition. Where exactly is the difference between the wisdom exhibition and the traditional exhibition, and the information wave of the new era?How to promote the optimization and upgrading of exhibition industry through wisdom exhibition is a problem we have to think about.
【作者单位】：浙江树人大学;
【分类号】：F713.83

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