门户网站科普栏目的科学传播研究

发布时间：2018-05-25 19:21

本文选题：门户网站 + 科普栏目　；参考：《广西大学》2014年硕士论文

【摘要】：本文以伯恩斯AEIOU科学传播定义为依据,按照接触科学、理解科学和参与科学的持续性行为过程,对门户网站科普栏目的科学传播特征进行考察。其考察可以为专业科普网站建设提供有价值的参考,使我国的科普网站真正发挥效用,加快提高全民科学素养。研究从信息传播的第一关口出发,运用形式主义美学的理论观点对栏目设置、页面布局等传播形式进行分析,得出必须以受众需求为向导设置栏目主题、制造视觉中心、设计导读方式。然后选取新闻和商业网站最具代表的新华网和新浪网,运用内容分析法,选取2个构造周,采集662个报道样本,从报道数量、报道来源、报道主题、报道体裁、报道篇幅、报道形式、表现手法7个类目进行数据统计分析,发现其存在原创信息不足、报道体裁单一、立体化报道不够等问题,并从受众使用与满足的角度出发建议其平衡报道主题、转载多体裁报道、加强视频资源整合。栏目参与互动则沿用网友留言讨论区构建科学传播公共领域,分享链接到微博、即时通讯工具中形成扩散传播。
[Abstract]:On the basis of Burns AEIOU definition of science communication, according to the contact science, understanding science and participating in the process of continuing scientific behavior, this paper investigates the characteristics of science communication in portal science popularization column. The investigation can provide valuable reference for the construction of professional popular science websites, make the popular science websites of our country play a real role, and accelerate the improvement of the scientific literacy of the whole people. Starting from the first pass of information dissemination, this paper analyzes the communication forms such as column setting and page layout by using the theoretical viewpoint of formalism aesthetics, and concludes that the theme of column must be set up under the guidance of audience demand, and the visual center should be made. Design the reading guide. Then select Xinhua net and Sina.com, which are the most representative of news and commercial websites, use content analysis method, select 2 construction weeks, collect 662 samples of reports, from the number of reports, the source of reports, the theme of reports, the genre of reports, the length of reports, Through statistical analysis of the data of 7 categories of reporting methods, it is found that there are some problems such as lack of original information, single reporting style, insufficient three-dimensional reporting, etc. It is suggested that the report should be balanced from the point of view of audience use and satisfaction. Reprint multi-genre reports, strengthen the integration of video resources. Column participation and interaction followed the netizen message forum to construct the public domain of scientific communication, to share links to Weibo, and to form diffusion communication in instant messaging tools.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G315;G212

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