南京夫子庙历史文化街区旅游商业化研究

发布时间：2018-01-06 22:04

本文关键词：南京夫子庙历史文化街区旅游商业化研究　出处：《南京大学》2017年硕士论文　论文类型：学位论文

【摘要】：在各级政府助推城镇化发展和文化旅游不断繁荣的双重背景下,旅游开发逐渐成为历史文化街区活力焕发的主要途径之一,而旅游发展过程中产生的过度商业化现象对历史文化街区的文化氛围和整体风貌产生极大的破坏。商业化的合理发展是其走向可持续之路的关键,对提升游憩者的文化体验、维护街区文化空间、塑造良好的城市形象等方面均具有重要意义。鉴于此,本文在收集南京夫子庙旅游发展资料、商铺数据、游憩者数据的基础上,综合运用因子分析、聚类分析、单因素方差分析等数理统计法以及核密度分析、缓冲区分析等空间分析方法,对其旅游商业化进行实证研究,以期拓展旅游商业化的研究范畴、丰富历史文化街区旅游商业化的理论依据、促进历史文化街区旅游商业化的健康发展。本文共分为七章:第一章为研究背景、意义及思路和方法,同时划定研究区范围。第二章对历史文化街区、旅游商业化、商业业态的概念以及文化资本、符号学、可持续发展等理论基础进行阐述。第三章从历史文化街区和旅游商业化两方面对国内外文献进行梳理和总结。第四章基于城市意象理论,对南京夫子庙历史文化街区的旅游空间进行解析,同时划分游憩者类型,对其活动偏好、消费需求及商业化感知特征进行分析。第五章划分南京夫子庙的商业业态类型和档次,并综合运用数理统计法和空间分析方法对其空间分布特征进行研究。第六章在南京夫子庙旅游商业化适宜性分析的基础上,提出其旅游商业化发展存在问题并探讨相应对策。第七章为本文的研究结论和展望。通过以上研究,本文得到以下结论:(1)历史文化街区的旅游空间是其旅游商业化发展的物质空间,基于城市意象理论,从旅游资源、街巷空间、节点空间及风貌特色四个方面对南京夫子庙进行解析,对其旅游空间特征有较为系统的把握,是其旅游商业化实现空间合理布局的基础。(2)了解历史文化街区游憩者的活动偏好、消费需求、商业化感知对于旅游商业化的合理发展具有参考作用。采用因子分析法将南京夫子庙游憩者的游憩活动分为购物、观光、文化体验、社交和休闲活动五类,并基于游憩者的游憩活动偏好,运用聚类分析法将其分为购物爱好者、观光休闲者、文化体验者和多重活动者四类,四类游憩者均对具有地方文化特色的商业有较大消费需求,但在对商业化的态度上存在较大差异。根据对商业化的支持程度,四类游憩者可排序为:多重活动者购物爱好者观光休闲者文化体验者。(3)南京夫子庙历史文化街区不同商业业态类型和档次的空间分布特征存在较大差异,这可能是受到需求弹性、服务对象、承租能力等内部因素,以及旅游资源、景观资源、人流量、街道尺度、区位交通、游憩者需求等外部因素的影响。(4)历史文化街区的旅游商业化发展应当遵循尊重历史、传承文化、凸显特色、保护风貌的原则,从传统业态保留、文化氛围营造、文化符号表达和整体风貌协调四方面对历史文化街区的旅游商业化适宜性进行评价并采取相应措施,能在一定程度上避免过度商业化现象的产生。(5)通过对南京夫子庙旅游商业化发展现状的分析,发现其商业业态存在着与游憩者需求不匹配、与街区文化不契合、空间布局不合理的问题,并提出以资源保护为前提、以分区管控为基础、以市场需求为参考的商业发展对策,具体通过划分文化分区、对不同文化分区采取不同强度的商业化控制、结合消费需求进行主题定位三步实现。
[Abstract]:In the dual background of governments at all levels boost the development of urbanization and the increasing prosperity of the cultural tourism, tourism development has gradually become one of the main ways of historical and cultural blocks full of energy, the phenomenon of excessive commercialization resulting in the development of tourism has great damage to the historical and cultural district cultural atmosphere and the overall style. Reasonable commercial development is the the key to a sustainable path, to enhance the tourists' cultural experience, the maintenance of cultural space in the District, shaping a good image of the city is of important significance. In view of this, based on the collected data, the development of Confucius temple tourism Nanjing shops data, tourists on the basis of data, using factor analysis, cluster analysis, mathematical analysis the statistical method of single factor analysis of variance and kernel density, buffer analysis method of spatial analysis, the Tourism Commercialization of empirical research, in order to expand The research category of Exhibition Tourism Commercialization, enrich the theoretical basis of historical and cultural blocks of commercial tourism, promote the healthy development of historical and cultural tourism commercial block. This paper is divided into seven chapters: the first chapter is the research background and significance, ideas and methods, and scoping study area. In the second chapter of historical and cultural blocks, tourism business of commercial and cultural capital concept, semiotics, sustainable development theory in this paper. The third chapter from the historical and cultural blocks and Tourism Commercialization two aspects of domestic and foreign literature review and summary. The fourth chapter is based on the city image theory, analysis of the Nanjing Confucius Temple historical and cultural blocks of space tourism, recreation and classification the type of person who, on the activities of preference, consumer demand and commercial perception characteristics were analyzed. The fifth chapter of commercial type and grade division of the Confucius temple in Nanjing, and comprehensively Study on the spatial distribution characteristics of using the mathematical statistics method and spatial analysis method. In the sixth chapter, based the analysis of the suitability of Confucius temple tourism business in Nanjing, puts forward the tourism business development problems and explore the countermeasures. The seventh chapter is the conclusion and Prospect of the research in this paper. Through the above research, this paper gets the following conclusions: (1) historical and cultural blocks of space tourism is the tourism commercial development of physical space, based on the theory of the image of the city, from the tourism resources, street space, node space and features four aspects of the Nanjing Confucius temple for analysis, a more systematic grasp of the tourism spatial characteristics, is the basis for the reasonable layout of the space tourism commercialization. (2) to understand the historical and cultural blocks recreational activity preferences, consumer demand, commercial awareness is helpful for the rational development of Tourism Commercialization. Because of the The sub analysis of Nanjing Confucius Temple recreational recreational activities for shopping, sightseeing, cultural experience, social and leisure activities in five categories, based on recreational recreation preferences, the use of cluster analysis will be divided into shopping lovers, tourism and leisure, cultural experience and multiple activities in four class, four class tourists both have large consumption demand on with local cultural characteristics of the business, but there is a big difference in the commercial attitude. According to the degree of support of the business, four kinds of recreational activities can be sorted for multiple shopping lovers sightseeing leisure culture experience. (3) there is a big difference in spatial distribution the characteristics of Nanjing Confucius Temple historical and cultural blocks of different business types and grades, which may be affected by the elasticity of demand, the service object, the internal factors of the ability, as well as tourism resources, landscape resources, traffic, street scale, district Traffic impact, recreational demand and other external factors. (4) commercial tourism development of historical and cultural blocks should follow the respect history, cultural heritage, highlighting the characteristics, style protection principle, to retain the traditional industry, create a cultural atmosphere, cultural symbols and the overall style of coordination aspects of historical and cultural blocks of commercial tourism suitability evaluation and take corresponding measures, to avoid excessive commercialization phenomenon in a certain extent. (5) through the analysis of the current situation of the development of Nanjing Confucius temple tourism business, found its commercial activities are not matched with the tourists' demand, do not fit with the neighborhood culture, space layout is not reasonable, and put forward to resource protection as the premise, to partition control as the foundation, take the market demand as the business development strategy reference, specifically through the division of culture of different cultural district zoning, take different strong The commercialization control of the degree is implemented in three steps, combining with the consumer demand.

【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F721

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