内蒙古旅游目的地竞争力分析

发布时间：2018-01-07 07:04

本文关键词：内蒙古旅游目的地竞争力分析　出处：《内蒙古师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：20世纪90年代初以来，旅游目的地竞争力相关问题的研究一直得到学者们的普遍关注。学者们从国家、区域、城市等空间尺度对旅游目的地影响因素、评价指标和量化评价方法、竞争力提升策略三个方面进行了卓有成效的研究。省区是我国中央政府统辖下的最大行政单位，旅游业的生产要素多半是以省区为单位进行配置的。对于内蒙古来说，旅游业起步于1979年改革开放，经过三十多年的发展，目前旅游产业已具相当规模，成为现代服务业的重要组成部分及国民经济新的增长点。但内蒙古区内的12个旅游目的地由于区位条件、交通条件、社会经济发展状况、旅游资源禀赋等方面存在差异，使得各旅游目的地旅游业发展水平不同，从而造成旅游业在市场竞争中表现出的竞争力强弱情况不同。当前区域旅游业发展不平衡的状态导致内蒙古旅游业整体竞争力不强。因此，如何评估12个旅游目的地竞争力强弱状况并使其提升竞争力水平，最终使内蒙古旅游业整体竞争力得以提高是本文研究的重点内容。论文分为七部分，三、四、五、六部分为重点。第一部分为绪论，主要说明了论文研究背景及意义，并对国内外相关旅游目的地问题的研究进行述评；第二部分在对相关概念进行分析基础上，重点阐明本文所研究的旅游目的地及旅游目的地竞争力的内涵，并介绍了支撑本研究的理论基础；第三部分构建了旅游目的地系统，并结合内蒙古旅游业发展特点对内蒙古旅游目的地系统组成要素进行分析；第四部分在建立旅游目的地竞争力评价模型的基础上，结合前人研究实践经验，构建旅游目的地评价指标体系，利用因子分析对内蒙古12个旅游目的地基础保障竞争力、市场吸引竞争力、后续发展竞争力及综合竞争力进行分析、结果排序；第五部分利用聚类分析法把内蒙古12个旅游目的地划分为四大类，并对每一类旅游目的地进行分析评价；第六部分对每一类旅游目的地及整个内蒙古地区有针对性的提出竞争力提升对策；第七部分为结语，，对论文的研究结论进行总结，并指出研究不足。
[Abstract]:Since the beginning of 1990s, research on the competitiveness of related problems of tourism destination has attracted wide attention of scholars. Scholars from the national, regional, and other factors affecting the city spatial scale of tourism destination, and the quantitative evaluation method of evaluation index, enhance the competitiveness of the three aspects of strategy are very fruitful research.
China is the largest of China's central government under the governance of administrative units, the production elements of the tourism industry are likely to be configured in provinces as the unit. For Inner Mongolia, the tourism industry started in the reform and opening up in 1979, after thirty years of development, the tourism industry has a considerable scale, has become an important part of the modern service industry and a new growth point of national economy. But the 12 tourist destination in Inner Mongolia due to the geographical conditions, traffic conditions, the status of social economic development, differences in tourism resources, the tourism development level is different, resulting in the competitive situation shows the tourism industry in the market competition. The development of regional tourism imbalance resulting in the overall competitiveness of the tourism industry in Inner Mongolia is not strong. Therefore, how to evaluate the 12 tourism destination competitiveness condition and make The key content of this study is to improve the competitiveness level and ultimately improve the overall competitiveness of the tourism industry in Inner Mongolia.
This paper is divided into seven parts, three, four, five, six part is the key. The first part is the introduction, mainly explains the research background and significance of the paper, and research related to domestic and international tourism destination problems are reviewed; in the second part, the related concepts on the basis of the analysis of the connotation, key to clarify the tourism destination and tourism destination competitiveness, and introduces the theoretical basis and support of this study; the third part is the construction of tourism destination system, combined with the Inner Mongolia tourism development characteristics of Inner Mongolia tourism destination system elements analysis; fourth part based on establishing the competitiveness evaluation model of tourism destination, combined with previous research practical experience, construct the evaluation index system of tourism destination, the use of factor analysis of the 12 Inner Mongolia tourism destination based security market competitiveness, attract competition force, follow-up Analysis of competitiveness and comprehensive competitiveness ranking results show; the fifth part uses cluster analysis to Inner Mongolia 12 tourist destinations are divided into four categories, and each kind of tourist destinations for analysis and evaluation; the sixth part of each kind of tourist destination and the whole area of Inner Mongolia are put forward to enhance the competitiveness of Countermeasures; the seventh part is the conclusion, the research conclusions of the thesis are summarized, and pointed out the shortage of the research.

【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

【参考文献】