志愿观光的体验研究:广州亚运信使观光团案例

发布时间：2018-01-12 07:12

本文关键词：志愿观光的体验研究:广州亚运信使观光团案例　出处：《旅游学刊》2014年05期 　论文类型：期刊论文

【摘要】：20世纪80年代,志愿旅游在西方兴起,分为度假为主的志愿观光和志愿为主的志愿旅游两个类别。目前,国内外研究集中于后者,而文章则聚焦前者的体验。根据志愿经验和意愿以及志愿活动的组织水平,志愿观光者被划分为四类,拥有不同的观光和志愿体验组合,而志愿活动也被划分为四类,带来不同的体验。搭便车者和失望的信使更靠近大众旅游者,旅途信使感受到团队互动的归宿感和凝聚力,但真正信使的志愿感受最为丰富,触及到志愿精神的本质。志愿活动能否对旅游者产生影响取决于两个因素:志愿的需求和经验是首要因素,其次是志愿活动的设计和管理。文章最后为旅行社开发类似产品提供了营销策略。
[Abstract]:In 1980s, voluntary tourism rose in the West, divided into two categories: vacation-based voluntary tourism and voluntary tourism. At present, domestic and foreign studies focus on the latter. The article focuses on the former experience. According to the voluntary experience and willingness as well as the organizational level of voluntary activities, voluntary tourists are divided into four categories, with different combinations of sightseeing and voluntary experience. Voluntary activities are also divided into four categories, bringing different experiences. Hitchhikers and disappointed messengers are closer to mass tourists, and journey messengers feel the sense of destination and cohesion of team interaction. But the true messenger's feeling of volunteerism is the most abundant, which touches on the essence of volunteerism. Whether or not voluntary activities can influence tourists depends on two factors: the demand of volunteers and experience are the primary factors. Secondly, the design and management of voluntary activities. Finally, the article provides a marketing strategy for travel agencies to develop similar products.
【作者单位】：广东外语外贸大学英文学院旅游系;广之旅国际旅行社;
【分类号】：F592
【正文快照】： 1引言2008年北京奥运会和2010年上海世博会的成功举办都离不开数以几十万计的志愿者。“志愿者”、“公益活动”和“义工”的理念被越来越多市民所接受。在这样的社会背景下,广之旅国际旅行社(简称“广之旅”)和亚组委青年志愿者部共同策划“广州亚运志愿信使团”项目(简称“

【参考文献】