基于游客体验的元江县哈尼族文化旅游产品开发与设计研究

发布时间：2018-02-14 09:07

本文关键词： 游客体验元江县哈尼族文化旅游产品旅游产品开发旅游产品设计　出处：《西北大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着旅游投资与消费逐渐成为中国经济热点,2015年,国家出台政策促进旅游投资与消费,国内旅游业步入高速增长阶段,云南省产业结构不断调整,旅游业已成为云南省五大支柱产业之一。而元江县作为玉溪市及云南省的旅游发展的重要城市,旅游资源开发力度不足,成熟的、成规模的旅游产品数量有限,过境游客数量占比较高、旅游商品种类稀少,旅游发展处于较低水平,难以拉动元江县经济发展。在此背景下,本文对元江县现存问题、游客体验影响因素、哈尼族文化旅游产品开发设计等进行深入分析:首先,本文对元江县的旅游资源、哈尼族文化旅游产品供给现状进行全面分析,理清元江县哈尼族文化旅游产品现存问题。其次,重点从游客角度出发,将旅游体验理论与哈尼族文化旅游产品相结合,构建哈尼族文化旅游游客体验质量要素:哈尼族文化内涵体验要素、哈尼族文化旅游产品特征体验要素、环境体验要素、基础设施体验要素、基本服务设施体验要素;并对各个要素的影响程度及游客满意度进行对比分析。最后,提出提高游客在元江县哈尼族地区的体验质量措施,进行产品体验化设计,提出适宜元江县哈尼族文化遗产的保护和可持续发展的“生态博物馆+文化主题园区”旅游开发模式,并提出相应旅游开发对策、设计元江县哈尼族文化旅游产品,促进当地哈尼族文化保护传承、经济、社会和环境发展。本文提出应充分发挥政府的主导作用,重视哈尼族文化旅游产品的保护性开发,有重点的进行民族文化品牌的培养,同时提升旅游产品及服务的质量,全面促进元江县哈尼族文化旅游产品的发展。
[Abstract]:With tourism investment and consumption gradually becoming the focus of China's economy, in 2015, the government issued policies to promote tourism investment and consumption, and domestic tourism entered a stage of rapid growth, and the industrial structure of Yunnan Province continued to adjust. Tourism has become one of the five pillar industries in Yunnan Province. Yuanjiang County, as an important city in the tourism development of Yuxi City and Yunnan Province, has a limited number of tourism products on a mature and mature scale. The number of transit tourists is relatively high, the types of tourist commodities are rare, the tourism development is at a low level, and it is difficult to stimulate the economic development of Yuanjiang County. The development and design of Hani cultural tourism products are deeply analyzed. Firstly, this paper makes a comprehensive analysis of the tourism resources of Yuanjiang County and the present situation of the supply of Hani cultural tourism products. Clarify the existing problems of Hani cultural tourism products in Yuanjiang County. Secondly, from the perspective of tourists, combine tourism experience theory with Hani cultural tourism products. Construct the Hani culture tourist experience quality factor: Hani culture connotation experience factor, Hani culture tourism product characteristic experience factor, the environment experience factor, the infrastructure experience factor, the basic service facility experience factor; Finally, it puts forward the measures to improve the experience quality of the tourists in the Hani nationality area of Yuanjiang County, and carries on the product experiential design. This paper puts forward the tourism development mode of "Ecological Museum Culture theme Park" suitable for the protection and sustainable development of the Hani nationality cultural heritage in Yuanjiang County, and puts forward the corresponding tourism development countermeasures, and designs the cultural tourism products of the Hani nationality in Yuanjiang County. This paper proposes that the government should give full play to the leading role of the government, attach importance to the protective development of Hani cultural tourism products, and focus on the cultivation of national cultural brands. At the same time, improve the quality of tourism products and services, fully promote the development of cultural tourism products of Hani nationality in Yuanjiang County.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G127;F592.7

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