云霄县域旅游产业发展研究

发布时间：2018-03-14 01:22

本文选题：云霄县　切入点：旅游产业　出处：《福建农林大学》2014年硕士论文　论文类型：学位论文

【摘要】：作为新兴的“朝阳产业”,旅游业越来越受到重视,旅游业的发展推动了经济增长和社会进步,已被很多地方政府列为当地经济发展的支柱产业。云霄县地理条件优越,旅游资源丰富,文化底蕴深厚,发展旅游业有良好的基础。本文以云霄县域旅游产业为研究对象,旨在分析研究云霄县旅游产业的发展状况,探索促进其发展的战略对策。本文以旅游产业发展及相关理论为研究依据,通过各种渠道调查了解云霄县旅游资源和旅游产业发展现状,采用SWOT分析方法,分析研究了云霄县旅游产业的竞争优势、劣势、机遇和威胁。研究表明,云霄县发展旅游产业有文化底蕴厚重、地热资源丰富、生态环境一流、资源组合度好等优势,但也存在着缺乏龙头骨干景区、尚未形成品牌影响力、旅游要素发育不完全、人才队伍建设滞后等劣势。在面临着各级优惠政策叠加、交通新变革、市场新依托、产业新变化等发展机遇,也要应对着其他区域旅游产业发展带来的竞争压力及生态环境的破坏带来的影响。通过内外因素综合比较分析,得出了云霄县旅游产业应利用优势、抢抓机遇、加快发展的基本策略。在分析研究的基础上,本文提出云霄县旅游产业的发展定位、目标战略。结合云霄实际情况,针对云霄县旅游产业发展中存在的问题,提出了加大旅游产品开发力度、完善旅游服务配套设施,加强宣传推广,建立保障支撑体系,注重生态环境保护等促进云霄县旅游产业发展的对策建议。
[Abstract]:As a new "sunrise industry", tourism has received more and more attention. The development of tourism has promoted economic growth and social progress, and has been listed as the pillar industry of local economic development by many local governments. Yunxiao County has superior geographical conditions. This paper takes Yunxiao County tourism industry as the research object, aims to analyze the development situation of Yunxiao county tourism industry, and to explore the strategic countermeasures to promote the development of Yunxiao county tourism industry. Based on the development of tourism industry and related theories, this paper studies the competitive advantages and disadvantages of Yunxiao county's tourism industry by means of investigation and investigation through various channels, and adopts the SWOT analysis method to analyze and study the competitive advantages and disadvantages of Yunxiao county's tourism industry. Opportunities and threats. The study shows that the development of tourism industry in Yunxiao County has the advantages of rich culture, abundant geothermal resources, first-class ecological environment, and good combination of resources, but there is also a lack of leading key scenic spots and has not yet formed brand influence. The development of tourism elements is not complete, the construction of talent ranks lags behind, and so on. In the face of preferential policies at all levels superposition, new traffic changes, new market support, new industrial changes and other development opportunities, It is also necessary to deal with the competitive pressure brought by the development of tourism industry in other regions and the impact brought by the destruction of the ecological environment. Through comprehensive comparative analysis of internal and external factors, it is concluded that Yunxiao County tourism industry should make use of its advantages and seize the opportunity. The basic strategy for accelerating development. On the basis of analysis and research, this paper puts forward the development orientation and target strategy of tourism industry in Yunxiao County. According to the actual situation of Yunxiao County, aiming at the problems existing in the development of tourism industry in Yunxiao County, this paper puts forward to strengthen the development of tourism products. The countermeasures and suggestions to promote the development of tourism industry in Yunxiao County are to perfect the supporting facilities of tourism service, strengthen propaganda and popularization, establish the support system and pay attention to the protection of ecological environment.
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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