古村落旅游地写生游客满意度评价——以黟县宏村为例

发布时间：2018-03-18 05:09

本文选题：写生旅游　切入点：游客满意度　出处：《地理研究》2017年08期 　论文类型：期刊论文

【摘要】：写生旅游是古村落旅游开发中极富特色的一种旅游产品形式,构成了研学旅游市场的重要组成部分。以黟县古村落宏村为例,开展古村落旅游地写生游客满意度评价研究。研究发现:(1)黟县古村落写生客源地来源广泛,主要集中于中、东部地区;写生消费总量可观、经济贡献比普通游客大。(2)识别了古村落写生游客满意度评价6个维度,按满意度由高到低依次为:写生核心吸引物、专门管理与服务、写生氛围、公共服务设施、写生环保设施、食宿设施。(3)总体上写生游客对黟县古村落写生旅游产品有着较高的满意度水平,写生游客满意度6个因子均对总体满意度有显著影响,其中写生核心吸引物影响最大,公共服务设施次之。(4)开展了游客满意度—重要性矩阵分析,对优势因素、重点改进因素、后续改进因素和维持因素进行了识别。研究成果有助于提升写生旅游者游客体验和促进古村落旅游可持续发展。
[Abstract]:Sketch tourism is a unique form of tourism products in the tourism development of ancient villages, which constitutes an important part of the tourism market of Research.Taking Hongcun, an ancient village in Yixian County, as an example, Research on the evaluation of the satisfaction degree of the ancient village sketching tourists. The study found that the ancient villages in Yixian County had a wide range of sources of sketching tourists, mainly concentrated in the middle and eastern areas, and the total amount of sketching consumption was considerable. The economic contribution is larger than that of ordinary tourists.) it identifies six dimensions of satisfaction evaluation of ancient village sketching tourists. According to the order of satisfaction from high to low, the order of satisfaction is: sketch core attraction, special management and service, sketch atmosphere, public service facilities. On the whole, the sketch tourists had a higher satisfaction level to the sketching tourism products of the ancient villages in Yixian County, and the six factors of the satisfaction of the sketching tourists had a significant effect on the overall satisfaction. Among them, the core attraction of sketching is the most important, followed by public service facilities. Further improvement factors and maintenance factors are identified. The research results are helpful to enhance the experience of sketch tourists and promote the sustainable development of ancient village tourism.
【作者单位】：上海师范大学旅游学院;安徽师范大学国土资源与旅游学院;
【基金】：国家自然科学基金项目(41371159) 国家旅游局旅游业青年专家培养计划(TYETP201313)
【分类号】：F592.7;F713.55

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