基于茶文化的桂林特色旅游纪念品桂花茶包装创新设计

发布时间：2018-03-20 04:28

本文选题：茶文化　切入点：桂林特色旅游　出处：《福建茶叶》2017年10期 　论文类型：期刊论文

【摘要】：桂林山水是誉满我国大江南北的风景名胜,近年来,大量的外国游客慕名来到桂林游玩与参观。桂花是桂林的区域特色,也是最能代表桂林的鲜花,早在7000年前桂花就已经在桂林生根发芽,并且一直伴随桂林的山水文化和历史文化成长和发展。既然桂花是桂林最具代表性的花朵,那么让其成为旅游纪念品就显得很有必要,桂花茶就是这样一个能够代表桂林特色旅游象征意义的纪念品。基于茶文化的桂林特色旅游纪念品桂花茶的包装设计创新,对于桂林旅游产业发展有着巨大的促进作用。本文通过对具有茶文化与桂林旅游旅游特色桂花茶包装设计的创新进行研究,以期成为具有独特桂林特色美感的旅游纪念品。
[Abstract]:Guilin is a famous scenic spot in the north and south of China. In recent years, a large number of foreign tourists have visited Guilin. Osmanthus is the regional feature of Guilin, and it is also the most representative flower in Guilin. As early as 7000, Osmanthus osmanthus had taken root and sprouted in Guilin, and had been accompanied by the growth and development of Guilin's landscape culture and historical culture. Since Osmanthus osmanthus is the most representative flower in Guilin, it is necessary to make it a tourist souvenir. Osmanthus tea is such a souvenir that can represent the symbolic meaning of Guilin's characteristic tourism. Based on the tea culture, the packaging design of Guilin characteristic tourism souvenir Osmanthus tea is innovated. Guilin tourism industry has a great role to promote the development of this paper through the tea culture and Guilin tourism characteristics of Osmanthus tea packaging design innovation in order to become a unique aesthetic characteristics of Guilin tourism souvenirs.
【作者单位】：桂林航天工业学院;
【基金】：2016年度广西高校中青年教师基础能力提升项目《区域文化视角下的桂林旅游工艺品开发与创新策略研究》(编号:KY2016YB524)
【分类号】：F592.7;TS206.2;TS272

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