云台山风景区旅游发展战略研究

发布时间：2018-03-22 19:34

本文选题：发展战略　切入点：SWOT分析　出处：《哈尔滨工业大学》2014年硕士论文　论文类型：学位论文

【摘要】：21世纪是一个重要的世纪，中国的经济将为全球经济做出巨大的贡献，随着社会的进步和时代的发展，第三产业特别是旅游业将会迎来黄金发展期，受到国内外各级政府部门的关注和扶持。世界旅游组织公布数据显示，中国将在10年内成为世界排名第一的旅游目的国以及全球排名第四的客源输出国。面对这样好的发展机会，如何在日趋激烈的竞争环境下，制定符合自身旅游发展的战略规划，将成为一个重要的研究课题。本文选取云台山风景区作为研究对象，，运用战略管理理论，对云台山发展的外部环境和内部资源、能力进行研究分析，进行合理匹配，制定出云台山的旅游发展战略，将对云台山的未来发展提供有益的思路，并能为政府管理部门提供理论参考。研究的成果也将为同类景区提供借鉴。全文首先对旅游业进行总体把握，分析国内外该课题研究状况，指出云台山风景区发展战略制定的必要性，构建研究框架。介绍云台山概况后，运用服务产品生命周期理论对云台山发展阶段进行判定。再从外部宏观环境和行业环境两个角度进行梳理和分析。同时分析研究云台山风景区所面临的外部机会和威胁，自身优势和劣势，并构建SWOT矩阵。通过对各分析因子的细致研究，结合云台山风景区的战略目标和定位，制定未来发展战略。提出云台山风景区发展战略的实施具体措施以及保障机制。最后对云台山风景区之发展战略予以评价。
[Abstract]:The 21st century is an important century. China's economy will make great contributions to the global economy. With the progress of society and the development of the times, the tertiary industry, especially the tourism industry, will usher in a golden development period. Has received attention and support from government departments at all levels at home and abroad. Statistics released by the World Tourism Organization show that. Within 10 years, China will become the world's No. 1 tourist destination country and the world's fourth-largest tourist exporter. In the face of such a good development opportunity, how to formulate a strategic plan in line with its own tourism development in an increasingly competitive environment, Will become an important research topic. This article selects Yuntai Mountain Scenic spot as the research object, applies the strategic management theory, carries on the research analysis to the Yuntai Mountain development external environment and the internal resources, carries on the reasonable match, formulates the Yuntai Mountain tourism development strategy. It will provide useful ideas for the future development of Yuntai Mountain and provide theoretical reference for the government management department. The research results will also provide reference for the similar scenic spots. First of all, the paper makes a general grasp of the tourism industry, analyzes the research situation of this subject at home and abroad, points out the necessity of formulating the development strategy of Yuntai Mountain Scenic spot, and constructs the research framework. After introducing the general situation of Yuntai Mountain, Using the service product life cycle theory to judge the development stage of Yuntai Mountain. Then combing and analyzing from the external macro environment and industry environment. At the same time, analyzing and studying the external opportunities and threats that Yuntai Mountain Scenic spot faces. Its own strengths and weaknesses, and the construction of SWOT matrix. Through the careful study of the various analysis factors, combined with the strategic objectives and positioning of Yuntai Mountain Scenic area, To formulate the future development strategy, to put forward the implementation of the development strategy of Yuntai Mountain Scenic area, as well as the safeguard mechanism. Finally, to evaluate the development strategy of Yuntai Mountain Scenic spot.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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