基于旅游文化产业发展的旅游产品开发研究

发布时间：2018-04-02 16:35

本文选题：旅游文化　切入点：产业化发展　出处：《学术交流》2014年04期

【摘要】：随着社会经济的发展和居民生活水平的提升,旅游文化产业呈现出快速发展的态势。旅游产品开发作为旅游文化产业经济链条中的重要一环,对促进旅游文化产业的健康发展具有重要意义。依据旅游文化产业规模、文化内涵深度及旅游市场纵深层次等基本理论要素,辅以系统化的分类方式,促使旅游产品的开发向着体系化、规模化演变发展,对于旅游文化品牌的推广极为重要。从旅游文化产业化发展的基本概念着手,对旅游文化产业的发展背景及其同旅游产品开发的关系进行了分析探讨,并在此基础上提出了旅游产品开发的三个基本原则——可持续发展、系统化及贴合旅游市场发展趋势,最后从旅游产品的开发定位、旅游产品的文化主题、文化审美与市场的结合三个方面,论述了旅游产品的开发方法和策略。
[Abstract]:With the development of social economy and people's living standards improve, tourism and cultural industries showing a trend of rapid development. The tourism product development of cultural tourism industry economy as an important link in the chain, it has important significance for promoting the healthy development of the tourism industry. On the basis of cultural tourism and cultural industry scale, the basic theory of cultural connotation and depth of tourism market depth and other factors, combined with the classification system, the development of tourism products system to promote, the scale of development, for the promotion of cultural tourism brand is very important. Starting from the basic concept of tourism cultural industry development, the development of relations between the background of tourism cultural industry and tourism product development of on the basis of analysis and discussion, and puts forward three basic principles of the sustainable development of tourism product development, systematic and fit the tourism market development Finally, the development methods and Strategies of tourism products are discussed from three aspects: the orientation of tourism product development, the cultural theme of tourism products, and the combination of cultural aesthetics and market.

【作者单位】：郑州航空工业管理学院艺术设计学院;
【基金】：河南省科技厅软科学项目(132400410573) 郑州航空工业管理学院青年基金项目(2012143002)
【分类号】：F592.7

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